Infinity Marketing promotes social team members

Nicole Day, Gina O’Donnell and Shannon Kohn

Infinity Marketing, a fully integrated marketing agency in the Upstate, is proud to promote Nicole Day to Social Media Specialist, Gina O’Donnell to Social Media Manager and Shannon Kohn to Senior Social Media Strategist.

“As the strategy of social media continues to evolve, it’s important to have innovative leaders in place to contribute to Infinity’s success in social,” said Thomas Broadus, Director of Digital Strategy. “Nicole, Gina and Shannon are outstanding in their roles and our future is brighter with them leading the way.”

Nicole Day will be responsible for the day-to-day management of agency and client social media channels in her new position as Social Media Specialist. She will research and brainstorm new ideas for content along will maintaining close client relationships.

Day started her career at Infinity as a Public Relations Intern, gaining experience in earned media and social media management. A graduate of Clemson University, she received her bachelor’s degree in communication with an emphasis in public relations.

In her new role as Social Media Manager, Gina O’Donnell will lead the development of the social media team, including training and resource management. She will monitor organic social clients as well as collect and organize metrics for the corresponding accounts.

O’Donnell began as a Social Media Intern at Infinity in 2016 and has built a strong resume for social media management in her prior experience, from content creation to metrics reporting. She graduated from the University of South Carolina with a bachelor’s degree in advertising and a minor in graphic design.

As Senior Social Media Strategist, Shannon Kohn will manage the firm’s influencer marketing program, identifying advocates who best represent client needs and can help achieve client goals. Kohn will analyze campaign metrics for insight development and benchmark alignment to ensure future program growth and success. In addition, she will contribute to the overall strategy of the agency’s social media clients.

Kohn has prior senior-level experience in social media strategy, influencer marketing, and art direction through her roles at Brains on Fire and VantagePoint Marketing. She earned a degree in art with a concentration in graphic design from Anderson University.

About Infinity Marketing

Founded in 1993 and located in Greenville, S.C., Infinity Marketing is an integrated marketing agency. The firm offers a wide range of services including content strategy, digital, social, and traditional media, analytics, influencer programs, creative and branding, SEM, SEO, and web development. For more information on Infinity Marketing, please visit our website, LinkedIn page or follow us on Twitter @InfinityMktSC.