Infinity Marketing team grows by seven

Infinity Marketing, the Upstate’s award-winning marketing firm, is kicking off the new year with the addition of several talented professionals across its departments, increasing its team by 10 percent.

Anna Kate Twitty joins the team as Integrated Marketing Manager, focusing exclusively on managing the development, implementation, and execution of several clients’ branding and marketing activities. She has over 10 years of advertising, public relations and media experience, with her most recent position being Director of Marketing & Communications at Historic Columbia. Twitty received a bachelor’s degree in journalism and mass communications from the University of South Carolina as well as a master’s degree in public administration from the College of Charleston.

Infinity’s Creative and Production Department has added Franklin Grippe as Senior Graphic Designer. Grippe will be instrumental in developing creative assets for the agency’s telecommunications clients as well as preparing plans and strategies for various projects. With over 25 years of experience in design, he comes to the team with vast knowledge from organizations such as Hubbell Lighting and his own branding company, Grippe LLC. He earned a Bachelor of Arts degree in applied media arts from Edinboro University of Pennsylvania.

Additions to the Media Department include Emily Gutschow and Carolyne Greene as Media Coordinators and Laura Mann as Digital Assistant. Gutschow will put her skills to use across various industry verticals, from planning and buying to execution and reporting. She comes to Infinity with experience in marketing and event coordination and has earned a Bachelor of Science degree in business administration with a focus in marketing from Bob Jones University.

Greene will support Infinity’s retail client vertical through her most recent experience as a Research and Teaching Assistant with Clemson University and a Language and Culture Specialist in Madrid, Spain. She has a degree in marketing from Clemson.

Laura Mann will support the Digital Team in developing and executing client campaigns. She is a recent Clemson University graduate with a degree in marketing and a minor in management.

Stephen Wortman and Justin Matthews join the team as Media Specialists, supporting Infinity’s retail clients through strategic DJ influencer partnerships by monitoring and optimizing campaigns and upholding client brand standards. Wortman comes to Infinity with over five years of marketing and hospitality experience and is currently pursuing his degree in business science and marketing from Liberty University Online. Previously serving as an Infinity intern, Matthews attends Bob Jones University as a business administration major and plans to join Infinity full-time upon graduation in May.

About Infinity Marketing

Founded in 1993 and located in Greenville, S.C., Infinity Marketing (infinitymkt.com) is a full-service advertising agency offering integrated marketing services ranging from brand strategy, digital and traditional media planning and buying, DJ endorsements, social media management, search marketing including SEO, creative services encompassing video production and website development. For more information on Infinity Marketing, please visit our website, LinkedIn page, or follow us on Twitter @InfinityMktSC.