WBENC certification recognizes agency as woman-owned minority business
BRIGHT+CO Marketing, a leading national integrated marketing firm, has earned national certification as a Women’s Business Enterprise by the Greater Women’s Business Council, the Southeast regional certifying partner of the Women’s Business Enterprise National Council (WBENC).
WBENC’s national standard of certification follows a meticulous process including an in-depth review of the business and site inspection designed to confirm the business is at least 51% owned, operated and controlled by a woman or women. WBENC certification fuels economic growth globally through access to opportunities, by identifying, certifying and facilitating the development of women-owned businesses.
This certification will better position BRIGHT+CO to compete for the increasing number of government and private industry contracts where a diverse minority- and women-owned supplier base is preferred or required.
BRIGHT+CO founder and chief executive officer Jennifer Sutton (pictured) built her business model around the notion of empowering women and offering the flexibility needed to keep top talent in the workforce. The BRIGHT+CO team is comprised largely of highly tenured female marketers who are subject matter experts in their respective disciplines, from digital marketing and research to public relations and media. Sutton is also a passionate advocate of mentoring and development initiatives both nationally and in Greenville, S.C., where her company is based, working to coach the next generation of minority business leaders through the Greenville Chamber of Commerce Minority Business Accelerator (MBA) program and investing heavily in pro bono work and engagement with a variety of non-profit organizations including Junior Achievement and Habitat for Humanity.
The WBENC certification comes on the heels of the agency being honored with an American Advertising Foundation Mosaic Award for diversity and inclusion. This prestigious award recognizes companies, individuals and agencies whose dedication to diversity and inclusion is evident through creative work and organization-wide initiatives.
“An ever-increasing number of companies and government agencies are looking to stimulate economic growth by broadening their supply base to include more diverse partners, but they need to be sure that suppliers are reputable and honest in their claims,” noted Sutton. “Through its stringent and thorough certification and development processes, WBENC plays a powerful role in giving buyers peace of mind while opening new and exciting opportunities for women-owned businesses. BRIGHT+CO is thrilled to be certified by this important organization and proud to work toward our shared goals of empowerment, mentorship and success.”
Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 13,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and over 300 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities, and other entities accept WBENC Certification. For more information, visit www.wbenc.org.
BRIGHT+CO is a woman-owned, SC registered corporation with its principal office in Greenville, SC. Jennifer Sutton is the founder of the non-traditional agency model and believes that for any marketing campaign or program to be successful, both science and art need to be equally thought through and applied. Andy Mendelsohn is partner and chief creative officer and believes that the agency model allows the team to provide solutions in a manner that is much more contemporary, agile, cost-efficient and technologically savvy than other agencies. BRIGHT+CO provides the strategic acumen of the best consulting firms, the leadership and vision of the best CMOs, and the detailed execution of the best creative firms, where a cohesive and collaborative team is designed around the client’s needs and budgets. BRIGHT+CO’s clients include The Greenville Drive, Habitat for Humanity of Greenville County, Greenville Chamber of Commerce, Renewable Water Resources, Uniroyal, Lowes Foods, Milliken, Michelin, and Wastequip and its family of brands (Wastequip, Toter, Galbreath, Pioneer and Mountain Tarp).