Island Brands USA names Chad Webb COO

Island Brands USA, producers of clean, better for you, super premium beer, announced its biggest hire since its 2017 founding, naming beverage industry veteran Chad Webb as Chief Operating Officer. With 25 years of industry experience on the wholesaler and brewery side, Webb will direct all facets of the Island Brands business, including partners, vendors, operations, and sales. Webb will report to Co-founders and Co-CEOs Brandon Perry and Scott Hansen.

Webb served as Vice President/General Manager for KW Beverage d.b.a. Budweiser of Greenville and improved the multi-million-dollar beverage distributorship to a more profitable, diverse, and award-winning operation. In this role, Webb was responsible for hundreds of employees and sold millions of cases of products each year from dozens of supplier partners. For his efforts, the

organization was awarded with Anheuser-Busch’s “Ambassadors of Excellence” honor (recognizing the upper 10% of the best operating A-B wholesalers in the country) in 5 of his 7 years as GM. Prior to his work there, Webb served as Director of Sales and Marketing for Bealer Wholesale in Charlotte, managing a sales team of 60 employees and a multi-million-dollar sales and marketing budget, while also serving as the primary liaison to Anheuser-Busch senior management. Before his role at Bealer, Webb spent several years as District Sales and Marketing Manager for Anheuser-Busch, working with many distributors throughout the U.S.

Adding to his rich experience in the beverage world, Webb also ran his own consulting business within CPG, and recently earned his MBA in International Business from the University of South Carolina.

Webb joins one of the country’s fastest-growing beer brands which saw combined sales of its two flagship brands, Island Coastal Lager and Island Active, grow +70% last year to hit $1.9 million (according to IRI data). In 2021, Webb will oversee the launch of two new brands, Island Lemonada and Island Southern Peach, and will work to expand retail distribution and build a regional and national blueprint to rival some of the world’s biggest brands. Webb’s job will be assisted by some new funding – Island Brands recently generated over a million dollars in direct investment through a public offering on the crowdfunding platform, StartEngine. Raised in just over one month, Island Brands became the site’s most successful beverage offering to date.