Jackson presents Crandon International Sponsor Summit
July 6, 2016
Jackson Marketing, Motorsports & Events, South Carolina’s second-largest integrated marketing communications and events agency, recently presented the Crandon International Off-Road Raceway Sponsor Summit in Crandon, Wis.
Held in conjunction with the spring TORC Series off-road races in historic Crandon, the summit hosted a Who’s Who list of off-road racing partners including BFGoodrich, Red Bull, Mountain Dew/Pepsi, General Motors Dealership Group, Polaris, Miller Lite and others. The summit’s keynote address, “5 Mistakes That Could Undermine Your Experiential Marketing Program”, was delivered by David Jones, Jackson Executive Vice President and Chief Marketing Officer.
“Crandon International Off-Road Raceway and its annual World Cup Event are well-known to short-course, off-road racers nationwide and around the world,” Jones said. “As a major participant in the off-road racing industry, Jackson was delighted to be involved in this informative summit for enthusiast brand marketers.”
Added Marty Fiolka, Crandon spokesman and Principal of California-based The Rennsport Group, “We extend a heartfelt thanks to Jackson Marketing, Motorsports and Events for supporting Crandon International Off-Road Raceway’s first-ever Partnership Summit. DJ’s speech was a highlight of the event.”
About Jackson Marketing, Motorsports & Events
Jackson Marketing, Motorsports & Events is a fully integrated marketing communications and events agency offering marketing consulting and strategy, branding, digital marketing, content and public relations, events and tours and dealer marketing. Awarded “Agency of the Year” by BMA Carolinas and named a 2015 and 2016 “B2B Top Shop” by Chief Marketer, Jackson partners with a host of blue-chip brands including BMW, Michelin, BFGoodrich® Tires, BNSF Railway, Great Dane Trailers, JCB Construction Equipment, Sage Automotive Interiors, Magpul Firearms, the American Red Cross and Habitat for Humanity. For more information about the company or its locations in Greenville, S.C., and San Diego, visit the company’s website at www.jacksonmg.com.
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