Jeff Bezos’ stupid Amazon strategy

By Jerry Bellune

Jeff Bezos’ daring leap is the stuff of legend.
There was never much question about his smarts.
As a toddler, he tried dismantling his crib.
He rigged an alarm to keep other kids out of his room.
He worked hard on his grandfather’s ranch.
His Cuban immigrant step-father was industrious.
He worked his way through school and adopted Jeff.
Jeff became valedictorian of his high school class.
He graduated summa cum laude from Princeton.

Computer technology was Jeff’s passion.
He was successful at a Wall Street hedge fund.
As the story goes, he asked his boss for advice.
He wanted to try retailing sales on the internet.
He would start with books and go from there.
Jeff had been one of the firm’s stars.
His boss didn’t want to lose him.
But he recognized a man with a vision and a mission.
He encouraged Jeff to follow his dream.
Come back, he said, if it doesn’t work out.

Jeff and his wife MacKenzie drove cross country.
He wrote an Amazon business plan on the way.
He dreamed of a flowing internet retail Amazon.
They set up the business in their Seattle garage.
They personally filled orders from the internet.
He used saw horses and a door as a packaging table.
With smarts and hard work Jeff made a success of it.
Now Jeff is one of the wealthiest men in America.
He still uses saw horses and a door as a desk.
He reminds him of where he started.

What lessons can you learn from his stupid strategy?
Are you willing to take a chance on a big dream?
What would it cost if your dream was a failure?
What would it cost if you never gave it a try?

Recommended reading
Ever thought of writing and publishing your book?
What it do for you if you did?
Would you become the expert authority in your field?
Would it attract new business like nothing else?
Would it help you retain your ideal customers?
“Why Write a Book” tells you how to do it
For a copy, email me at [email protected]

Next: Nido Qubein’s stupid immigration strategy
© 2014 The Bellune Company, Inc.
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