Jeff Dezen Public Relations (JDPR) Selected as PR Group for Golf Interact™
June 16, 2011
Local PR Agency To Support Brand Communications For Innovative Developer of Golf Gear
GREENVILLE, SC – June 16, 2011 – Jeff Dezen Public Relations (JDPR), a Greenville (SC)-based marketing/PR firm in its 21st year of operation, has been selected as the Public Relations agency of record for Golf Interact™, a Texas-based company that launches unique and innovative golf brands aimed at driving the future of golf. Golf Interact’s initial product line—the Swing Thought™ brand—features wristbands (ST Bands) that heighten golfers’ level of concentration by providing a simple, fun mental trigger during training and rounds of play. JDPR will provide strategic planning, brand support and product introduction campaigns for Golf Interact as the company expands aggressively at golf shops and sporting goods outlets throughout North America.
“Since our inception, our mission at Golf Interact has been to create the most unique, practical and game changing brand platforms possible. Launching Swing Thought this spring was our first major step in achieving our goal, stated Michael Rush, founder and CEO of the company. “Now, as we seek to accelerate our growth, we are delighted to partner with JDPR, a group with strong credentials in golf and sports, and a team known for its abilities to build consumer brands through creative ideas and phenomenal media contacts.”
According to Jeff Dezen, JDPR’s founder and president, “The world of golf oftentimes bogs down in technical focuses that are either too serious or too gimmicky to capture enthusiasts’ interests. Golf Interact, through clever and fun insights, has tapped into golfers’ emotional connections with the game and, as a result, has found a tremendously positive reception for its products and services. We already are seeing significant opportunities for community-building around the Golf Interact brand.”
About Golf Interact™
Founded in 2010 and based in Houston, TX, Golf Interact™, LLC is a company that launches unique and innovative golf brands aimed at driving the future of golf. Golf Interact is the parent company of Swing Thought™; a brand that believes the key to better and more enjoyable golf is simplicity. Swing Thought endeavors to have golfers Play with clarity…Leave science in the bag focusing on helping them conquer the mental aspects of the game by providing fun products to serve as a mental swing trigger. Swing Thought uses humor and creativity as a brand accent in its branding approach to separate itself even further from the competition by speaking to the hearts of golfers that love the game. For more information on the Golf Interact mission or to see the entire Swing Thought product line, visit www.golfinteract.com and www.swingthought.com, respectively.
About JDPR
Established in 1991 and headquartered in Greenville, SC, JDPR is a marketing communications consulting agency specializing in Public Relations strategies. The firm provides Public Relations strategic planning, creative idea-generation, and program development and implementation for regional and national accounts. For more information, visit www.jdpr.com.humor and fun to serve as mental swing cues. For more information on the Golf Interact mission or to see the entire Swing Thought product line, visit www.golfinteract.com.
