Jeff Dezen Public Relations (JDPR) Selected As PR Group For Sligo Wear
May 3, 2011
Local PR Agency To Support Brand Communications For Trend-Setting International Golf Apparel Company
GREENVILLE, SC – May 3, 2011 – Jeff Dezen Public Relations (JDPR), a Greenville (SC)-based marketing/PR firm in its 21st year of operation, has been selected as the Public Relations agency of record for Sligo Wear. Sligo Wear is a Canada-based manufacturer and marketer of trend-setting golf apparel lauded for its bold color schemes and cutting-edge materials. JDPR will provide strategic planning and brand support for Sligo Wear as the brand continues to expand its distribution efforts in the on-course channel and through its growing relationship with Dick’s Sporting Goods.
Photo at right: PGA TOUR player Brian Gay showcasing items from the 2011 Spring SligoWear Collection. Brian is wearing the Scotty shirt in Muskoka (color)and Sligo Golf Pant in Sligo Green (color). In addition, he is wearingthe Sligo Tour belt in white.
JDPR’s immediate focus is on Sligo’s Spring 2011 collection, which includes an array of eye-catching new shirts, shorts, pants, belts and accessories. The shirts—crafted from technical polyester—offer the ultimate in moisture-wicking performance and feature Sligo’s proprietary dye sublimation process, delivering the most vivid and detailed designs since the company’s start-up in 2004. Coordinating shorts, pants and accessories that feature new plaid and color options for today’s fashion-conscious golfers complement the collection. In addition, JDPR will be called upon to help launch the highly anticipatedSligo Wear Fall 2011 collection that is set for unveiling later this summer.
“As our business expands, it was important that we find the right PR resource to trust with the care and growth of our brand,” stated Shawn Aucoin, Director of Sales – Sligo Wear, Inc. “After a rigorous search, we selected JDPR because of their strategic insights, their demonstrated capabilities in our channels of business and their stellar reputation among golf media. They know the golf business, our target media, and we are confident they will help to elevate our brand among fashion-forward golfers.”
According to Jeff Dezen, JDPR’s founder and president, “Few apparel companies offer the quality and creativity of Sligo Wear. Their meteoric rise over the last fewyears is a testament to their fine craftsmanship, bold style and excellent customer service. We are honored to have them as our client and are confident that the Sligo brand is poised for tremendous growth as their brand awareness among golfers and other style-conscious, active men increases.”
About JDPR
Established in 1991 and headquartered in Greenville, SC, JDPR is a marketing communications consulting agency specializing in public relations strategies. The firm provides public relations strategic planning, creative idea-generation, and program development and implementation for regional and national accounts. For more information, visit www.jdpr.com.
About Sligo Wear Inc.
Based in Mississauga, Ontario, Sligo Wear was founded by a group of friends and active golfers each of who were frustrated by a lack of fashionable and proper-fitting, affordable golf apparel in the marketplace. At a Pro-Am in the Azores in early 2004, they discovered a different fashion for golf apparel and upon their return started Sligo Wear Inc. For more information on the company and its entire tour staff, visit www.sligowear.com.
