Jeffrey Gitomer April 30, 2013

PERSONAL REALITY: You wake up, shower, shave (M), put on makeup (F), brush yourteeth, and comb/fix your hair (if you have any). Every day likeclockwork.

Those are personal habits. Rarely (if ever) missed.
What about business habits? Personal, business habits?

BUSINESS REALITY: Do you have the same consistency in your dailybusiness habits? And I wonder how many of your daily habits take thelong-term view. Or are you just trying to make sales to make quota? Bigmistake.

I want to talk about one element of your personal business habits: Yourpersonal outreach, your daily outreach, that builds attraction, personal brand, authority, known expertise, recognition, position in yourindustry, Google rank, social media presence, top of mind awareness, and reputation. Oh, that.

Sounds like a LOT of work. But actually it takes LESS time than yourmorning bathroom routine once you’re set up and rolling. And these arehabits that create attraction. Real attraction.

The cool part is it costs (almost) nothing. All you have to do isallocate the time, and (most important) commit to DAILY OUTREACH.

Here’s the master list of available resources that you must employ and deploy:

• LinkedIn. Your prime professional outlet forfinding, attracting, building, and staying in touch with businessconnections. OUTREACH: Be personal and creative. Don’t use the lines and messages provided by LinkedIn – use your own words. Post something ofvalue, and ask your connections to share it with THEIR connections.
• Facebook. A place to create one-on-one dialog withcustomers – especially by responding to their praise and concerns.OUTREACH: Post positive service stories and videos. Respond to issueswithin two hours.
• Twitter. 140 characters that put your character onpublic display. Make every character count. Have something profound tosay that your followers would be compelled to send to THEIR followers.OUTREACH: Tweet a value message at least twice a day. One that yourfollowers would find interesting enough to re-tweet to THEIR followers.The object of Twitter is to be re-tweeted by your followers, therebyexposing you to new people (customers).
• Blog or personal website. A starting place, alanding place, and a jumping off place for stories, ideas, opinions,photos, videos, training, and anything else your customers or followerswould find BOTH interesting and valuable. On a blog you can mix business and personal, as long as it’s not offensive. Your posts can besubscribed to and delivered by email. OUTREACH: Blog with a minimum of a weekly, if not daily, post. You have unlimited space for text, photos,and videos. Your blog is an opportunity for people to realize both yourintellect and your passion.
• YouTube. Video is the new black. This is a chanceto convey messages, training, subject matter expertise, testimonials,and offers of value. Your viewers can subscribe, and your posts can becross-pollinated on your blog, your Facebook page, and your LinkedInprofile. All for the low, low price of: FREE.
• E-zine. A weekly, informational piece that cancontain SOME promotional material, but MUST have mostly helpfulinformation. If you need an inexpensive template and delivery platform,go to www.aceofsales.com.
• Group text messaging. A newer form of communicating to customers and prospects that hasn’t quite found its way. But likeall forms of connection, branding, and selling, it will soon emerge as a powerful method of “instant offer” and “instant information” that,unlike other forms of outreach, commands instant viewing.

I’m offering myself an example of what to do. Everything in thisoutreach formula is based on what I do personally. Study me. Emulate me. My outreach is based on value. My outreach is working.

MY PERSONAL EXAMPLES: On twitter I am @gitomer. On Facebook I am Facebook.com/jeffreygitomer. My blog is salesblog.com. My youtube channel is youtube.com/buygitomer. On LinkedIn search my name: Jeffrey Gitomer. My ezine is published on salescaffeine.com. My website is gitomer.com.

JUST DO IT: You’d think that with all these careerbuilding, low-cost or free opportunities, benefits, and life buildingassets, that every salesperson on the planet would be the MASTER ofthese outlets – and you would be wrong – drastically wrong – and mostlikely, PERSONALLY wrong.

MOTHER GOOGLE: All of your “outreach” builds yourGoogle search-ability, ranking, and visibility. The foundation andfulcrum point of your reputation rests on Google. Most of the timeMother Google is the perfect platform and reference point, UNLESS youtry to fool her by manipulating your status.

NOTE WELL: Outreach is a lifetime process. When donewell, it builds every aspect of your brand and reputation. And over time it creates the real law of attraction – a law based on value offerings, in spite of what you may have read or heard elsewhere.

Yes, my friend, there is also a face-to-face aspect of outreach. That will be covered next week!

Jeffrey Gitomer is the author of twelve best-selling books including The Sales Bible and The Little Red Book of Selling. He just publishedtwo new sales books, available exclusively on Amazon’s Kindle. Win Now!and The Sale Re-Defined. They will change the way you think and sell.His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

© 2013 All Rights Reserved. Don’t even think about reproducing thisdocument without written permission from Jeffrey H. Gitomer and BuyGitomer. 704/333-1112