Jeffrey Gitomer December 11, 2013
December 11, 2013
By Jeffrey Gitomer
December 11, 2013
After nearly 60 years of a wavering belief in Santa Claus, I have come to a major AHA! Santa Claus is actually Google.
Think about it:
Google knows when you’re sleeping.
Google knows when you’re awake.
Google knows if you’re bad.
Google knows when your good.
Google has lists, and she checks them twice.
Google knows who’s naughty.
Google knows who’s nice.
And Google reads all your letters!
Holy cow! How can this be? It sure clears up a lot of mystery. I’ve alwayswondered how Santa Claus knew all this stuff. How did he find my house?How did he know what I wanted? It turns out Google knows everythingabout everyone. Especially you.
Google knows where you live.
Google knows where everyone lives.
Google knows what you want.
And Google can make it into your home and everyone else in the world’s home on Christmas Eve.
Pretty cool, huh?
Finally, the real of Santa Claus is exposed! The Clark Kent of our time has been revealed. THE QUESTION IS: How has Santa, er, I mean Google, rated youthis year? Is she going to bring you everything on your wish list?
And maybe a bigger question is: how are you taking advantage of the SantaClaus elements Google presents to help you build your personal brand and reputation.
Actually, I wonder if your Christmas wish listcontains a wish for you to have a better personal brand next year? Or abetter reputation next year? Or a higher Google ranking next year? Ormaybe to occupy the entire first page of Google next year? Probably not.
Your Christmas list probably contains material things like an iPad, or a smartphone, or an Xbox, or some clothing. Too bad.
Like Santa Claus, mother Google keeps track of you all year long. You can’tjust all of a sudden become nicer at Christmastime! You have to be niceall the time. You have to be good all the time. You have to be ethicalall the time. And you have to take reputation-building actions all thetime in order for mother Google to look upon you favorably.
Andjust so we understand each other, mother Google doesn’t make a list andcheck it twice. She already has the list, you are already on the list,and that list gets checked every day.
If you’re trying toharvest the bounty that Google offers, the free bounty that Googleoffers, you have to take the appropriate actions that will move you upthe list, and keep adding to the list on a consistent basis.
• Write something and post it online.
• Have an article published someplace.
• Tweet something meaningful.
• Speak someplace.
• Join a business group.
• Lead a civic group.
• Participate in a charity.
• Start a personal website.
• Tweet something profound.
• Create a blog and post an entry every day.
• Post on your Facebook business page.
• Put a video up on your YouTube channel.
• Do something noteworthy in your community.
• Tweet something that helps others.
• Invite people to your LinkedIn page.
Do all of these things consistently. Some daily. Some weekly. But each ofthem at least monthly. The key to building your Google reputation isconsistent action, consistent writing, and consistent posting.
The week between Christmas and the New Year presents an amazing opportunity to any person who is B2B, and many B2C. It’s the time to make your plan for next year. The time to make your Christmas list is not December1st, it’s January 1st. That’s the day you begin to earn your gifts frommother Google for the next year. Or not.
Okay, so Google may not really be Santa Claus. But the similarities are remarkable, and the resultsare the same. If you’re good, you get toys. If you’re bad, you get coal.
The reality is you have to be on the good side of Santa Claus, and you must be on the good side of mother Google.
How important is your Google ranking? If you want material things, a greatGoogle ranking, a great Google personal brand, and a great Googleranking, and a great Google reputation will ensure that you get all thethings on your list, and a new house, and a new car.
Happy, healthy, wealthy, family holiday and New Year!
Jeffrey Gitomer is the author of twelve best-selling books including The SalesBible and The Little Red Book of Selling. His best-selling new book,21.5 Unbreakable Laws of Selling, is now available. For informationabout training and seminars visit www.gitomer.com and www.gitomerVT.com, or email Jeffrey personally at [email protected]
© 2013 All Rights Reserved. Don’t even think about reproducing this document
without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704/333-1112
December 11, 2013
After nearly 60 years of a wavering belief in Santa Claus, I have come to a major AHA! Santa Claus is actually Google.Think about it:
Google knows when you’re sleeping.
Google knows when you’re awake.
Google knows if you’re bad.
Google knows when your good.
Google has lists, and she checks them twice.
Google knows who’s naughty.
Google knows who’s nice.
And Google reads all your letters!
Holy cow! How can this be? It sure clears up a lot of mystery. I’ve alwayswondered how Santa Claus knew all this stuff. How did he find my house?How did he know what I wanted? It turns out Google knows everythingabout everyone. Especially you.
Google knows where you live.
Google knows where everyone lives.
Google knows what you want.
And Google can make it into your home and everyone else in the world’s home on Christmas Eve.
Pretty cool, huh?
Finally, the real of Santa Claus is exposed! The Clark Kent of our time has been revealed. THE QUESTION IS: How has Santa, er, I mean Google, rated youthis year? Is she going to bring you everything on your wish list?
And maybe a bigger question is: how are you taking advantage of the SantaClaus elements Google presents to help you build your personal brand and reputation.
Actually, I wonder if your Christmas wish listcontains a wish for you to have a better personal brand next year? Or abetter reputation next year? Or a higher Google ranking next year? Ormaybe to occupy the entire first page of Google next year? Probably not.
Your Christmas list probably contains material things like an iPad, or a smartphone, or an Xbox, or some clothing. Too bad.
Like Santa Claus, mother Google keeps track of you all year long. You can’tjust all of a sudden become nicer at Christmastime! You have to be niceall the time. You have to be good all the time. You have to be ethicalall the time. And you have to take reputation-building actions all thetime in order for mother Google to look upon you favorably.
Andjust so we understand each other, mother Google doesn’t make a list andcheck it twice. She already has the list, you are already on the list,and that list gets checked every day.
If you’re trying toharvest the bounty that Google offers, the free bounty that Googleoffers, you have to take the appropriate actions that will move you upthe list, and keep adding to the list on a consistent basis.
• Write something and post it online.
• Have an article published someplace.
• Tweet something meaningful.
• Speak someplace.
• Join a business group.
• Lead a civic group.
• Participate in a charity.
• Start a personal website.
• Tweet something profound.
• Create a blog and post an entry every day.
• Post on your Facebook business page.
• Put a video up on your YouTube channel.
• Do something noteworthy in your community.
• Tweet something that helps others.
• Invite people to your LinkedIn page.
Do all of these things consistently. Some daily. Some weekly. But each ofthem at least monthly. The key to building your Google reputation isconsistent action, consistent writing, and consistent posting.
The week between Christmas and the New Year presents an amazing opportunity to any person who is B2B, and many B2C. It’s the time to make your plan for next year. The time to make your Christmas list is not December1st, it’s January 1st. That’s the day you begin to earn your gifts frommother Google for the next year. Or not.
Okay, so Google may not really be Santa Claus. But the similarities are remarkable, and the resultsare the same. If you’re good, you get toys. If you’re bad, you get coal.
The reality is you have to be on the good side of Santa Claus, and you must be on the good side of mother Google.
How important is your Google ranking? If you want material things, a greatGoogle ranking, a great Google personal brand, and a great Googleranking, and a great Google reputation will ensure that you get all thethings on your list, and a new house, and a new car.
Happy, healthy, wealthy, family holiday and New Year!
Jeffrey Gitomer is the author of twelve best-selling books including The SalesBible and The Little Red Book of Selling. His best-selling new book,21.5 Unbreakable Laws of Selling, is now available. For informationabout training and seminars visit www.gitomer.com and www.gitomerVT.com, or email Jeffrey personally at [email protected]
© 2013 All Rights Reserved. Don’t even think about reproducing this document
without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704/333-1112
