Jeffrey Gitomer January 6, 2014
January 7, 2014
By Jeffrey Gitomer
January 6, 2014
Last year I posted four words on my bathroom mirror: FINISH, WRITE, SHAPE, and YES.
Based on last year’s success, this year I decided to create two four-word categories. One for achievement and one for improvement. Not “goals” in the sense that you may be thinking about – ratherintentions that I consciously and subconsciously work on every day, andbuild success all year long.
By posting the words on my bathroom mirror, I consciously see them each day, and subconsciously think about them and act on them regularly. Because they’re right in front of meevery morning and every evening, they are inescapable mentalconfrontations. Oh, and the process works.
After I explain each achievement and improvement word I have selected for this year, I’ll provide a lesson that you canincorporate into your life as you select your word or words. The lessonis the motive behind the word so you can use the same principle as yougenerate your words.
Last week I wrote about my four words on achievement. They were: ADVISOR, DIGITAL, POWER and TIME. (If you missed it, you can get both parts by entering the words IMPROVE ACHIEVE in the GitBit boxat www.gitomer.com.)
This week it’s four words about improvement. Improvement means GET BETTER at what you’re already doing. If you’relooking to start something new, and make it happen, that’s achievement.For example, when you want to achieve your sales plan, you must improve your sales skills, presentation skills, or your networking skills.
On the improvement side of life, my four words are:
INSTAGRAM – BLOG – SHAPE – BEST
INSTAGRAM – It’s the new Facebook. Thousands of teenagers are abandoning Facebook every hour and refocusing their social efforts on Instagram.Interestingly, Microsoft Word, the word processing program I use towrite with, thinks Instagram is a misspelled word. That’s a pretty goodindicator of where Microsoft is in the social media world: nowhere. Youhave to figure there’s got to be a pretty good reason Facebook paid areported one billion dollars for Instagram. For you as a salespersonand/or a business person, there’s got to be a pretty good reason aswell.
Here’s what I intend to improve this year: Ialready have a business and personal account. My personal account isjeffreygitomer. My business account is gitomer. I want to let my family, my customers, my friends, the readers of my books, the followers of myblog, the subscribers to my YouTube channel – all of my socialconnections – have a chance to view me as a person and as a businessperson. And you need to consider the same. Every day or so I post apicture to my personal account. And every day it is my intention to post one meaningful quote on my business account. My intention is to give my followers something to think about, something to learn about, something to smile about, and something to replicate. I try to be both a lesson,and an idea.
LESSON: All of your connections both business andpersonal need to see your human side, and her intellectual side. There’s an opportunity in Instagram for you to create a leadership position.
BLOG – I intend to make my blog much more personal this year. Onsalesblog.com (pretty good URL, eh?) I’ll be posting on-the-roadinsights from my travels, kitchen thinking, morning thinking, ideas Icaptured from reading, and the most important ideas I’m capturing fromand for my daughters and granddaughters.
LESSON: A blog is aplace to document and expose. When you put yourself out on the Internet, blogging is the best way to be found. Hundreds of millions of peoplehave jumped on that bandwagon and will stay there. The key to bloggingis consistency. At the moment I post two or three times a week. Youshould begin by doing the same. Just a paragraph or two, but make surethey contain keywords that others can find as they search about you,your products and services, and your company.
SHAPE – Last year I failed to lose the weight I promised myself I would. This year I have a personal trainer and a new eating habit set in motion. My mantra willbe better health leads to increased wealth.
LESSON: I didn’tachieve my goal. I didn’t follow through on my own intentions. But thelesson is not failure. The lesson is persistence. Just because I didn’tdo it last year, doesn’t mean I won’t get it done. If you don’t meet agoal, if you don’t achieve your intentions, keep moving baby!
BEST – One thing that the BEST people I know have in common – they’re allseeking to become better. My best skills on the business side of my life are: selling, speaking, writing, humor, friendliness, and creativity.The reason I’m excellent at those skills is that I seek to become better at them every day. My driver is very simple, I just ask myself this one question: Am I doing the best I can right now?
LESSON: Askyourself this question after EVERY meeting, phone call, project, andsocial and social media outreach: Is this the BEST I can do?
Hopefully the words I have chosen for improvement and achievement, and thelessons I have provided, will inspire you to write and define your words for the year. Interestingly, you most likely mentally know what theyare, but have yet to bring them to the visual surface as Post-it Noteson your bathroom mirror.
Want both columns and my bathroompostings from last year? Sure you do! Go to www.gitomer.com and enterthe words IMPROVE ACHIEVE in the GitBit box
Jeffrey Gitomer isthe author of twelve best-selling books including The Sales Bible andThe Little Red Book of Selling. His best-selling new book, 21.5Unbreakable Laws of Selling, is now available as a book and an onlinecourse at www.gitomerVT.com. For public event dates and informationabout training and seminars visit www.gitomer.com, or email Jeffreypersonally at [email protected]
© 2014 All Rights Reserved. Don’t even think about reproducing this document
without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704/333-1112
January 6, 2014
Last year I posted four words on my bathroom mirror: FINISH, WRITE, SHAPE, and YES.
Based on last year’s success, this year I decided to create two four-word categories. One for achievement and one for improvement. Not “goals” in the sense that you may be thinking about – ratherintentions that I consciously and subconsciously work on every day, andbuild success all year long.
By posting the words on my bathroom mirror, I consciously see them each day, and subconsciously think about them and act on them regularly. Because they’re right in front of meevery morning and every evening, they are inescapable mentalconfrontations. Oh, and the process works.
After I explain each achievement and improvement word I have selected for this year, I’ll provide a lesson that you canincorporate into your life as you select your word or words. The lessonis the motive behind the word so you can use the same principle as yougenerate your words.
Last week I wrote about my four words on achievement. They were: ADVISOR, DIGITAL, POWER and TIME. (If you missed it, you can get both parts by entering the words IMPROVE ACHIEVE in the GitBit boxat www.gitomer.com.)
This week it’s four words about improvement. Improvement means GET BETTER at what you’re already doing. If you’relooking to start something new, and make it happen, that’s achievement.For example, when you want to achieve your sales plan, you must improve your sales skills, presentation skills, or your networking skills.
On the improvement side of life, my four words are:
INSTAGRAM – BLOG – SHAPE – BEST
INSTAGRAM – It’s the new Facebook. Thousands of teenagers are abandoning Facebook every hour and refocusing their social efforts on Instagram.Interestingly, Microsoft Word, the word processing program I use towrite with, thinks Instagram is a misspelled word. That’s a pretty goodindicator of where Microsoft is in the social media world: nowhere. Youhave to figure there’s got to be a pretty good reason Facebook paid areported one billion dollars for Instagram. For you as a salespersonand/or a business person, there’s got to be a pretty good reason aswell.
Here’s what I intend to improve this year: Ialready have a business and personal account. My personal account isjeffreygitomer. My business account is gitomer. I want to let my family, my customers, my friends, the readers of my books, the followers of myblog, the subscribers to my YouTube channel – all of my socialconnections – have a chance to view me as a person and as a businessperson. And you need to consider the same. Every day or so I post apicture to my personal account. And every day it is my intention to post one meaningful quote on my business account. My intention is to give my followers something to think about, something to learn about, something to smile about, and something to replicate. I try to be both a lesson,and an idea.
LESSON: All of your connections both business andpersonal need to see your human side, and her intellectual side. There’s an opportunity in Instagram for you to create a leadership position.
BLOG – I intend to make my blog much more personal this year. Onsalesblog.com (pretty good URL, eh?) I’ll be posting on-the-roadinsights from my travels, kitchen thinking, morning thinking, ideas Icaptured from reading, and the most important ideas I’m capturing fromand for my daughters and granddaughters.
LESSON: A blog is aplace to document and expose. When you put yourself out on the Internet, blogging is the best way to be found. Hundreds of millions of peoplehave jumped on that bandwagon and will stay there. The key to bloggingis consistency. At the moment I post two or three times a week. Youshould begin by doing the same. Just a paragraph or two, but make surethey contain keywords that others can find as they search about you,your products and services, and your company.
SHAPE – Last year I failed to lose the weight I promised myself I would. This year I have a personal trainer and a new eating habit set in motion. My mantra willbe better health leads to increased wealth.
LESSON: I didn’tachieve my goal. I didn’t follow through on my own intentions. But thelesson is not failure. The lesson is persistence. Just because I didn’tdo it last year, doesn’t mean I won’t get it done. If you don’t meet agoal, if you don’t achieve your intentions, keep moving baby!
BEST – One thing that the BEST people I know have in common – they’re allseeking to become better. My best skills on the business side of my life are: selling, speaking, writing, humor, friendliness, and creativity.The reason I’m excellent at those skills is that I seek to become better at them every day. My driver is very simple, I just ask myself this one question: Am I doing the best I can right now?
LESSON: Askyourself this question after EVERY meeting, phone call, project, andsocial and social media outreach: Is this the BEST I can do?
Hopefully the words I have chosen for improvement and achievement, and thelessons I have provided, will inspire you to write and define your words for the year. Interestingly, you most likely mentally know what theyare, but have yet to bring them to the visual surface as Post-it Noteson your bathroom mirror.
Want both columns and my bathroompostings from last year? Sure you do! Go to www.gitomer.com and enterthe words IMPROVE ACHIEVE in the GitBit box
Jeffrey Gitomer isthe author of twelve best-selling books including The Sales Bible andThe Little Red Book of Selling. His best-selling new book, 21.5Unbreakable Laws of Selling, is now available as a book and an onlinecourse at www.gitomerVT.com. For public event dates and informationabout training and seminars visit www.gitomer.com, or email Jeffreypersonally at [email protected]
© 2014 All Rights Reserved. Don’t even think about reproducing this document
without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704/333-1112
