Jeffrey Gitomer March 17, 2014
March 17, 2014
By Jeffrey Gitomer
March 17, 2014
Last week I wrote about the big picture of what it would take to attract1,000 leads, both the philosophy and structure of what would create theattraction. I also talked about all the research I did to find “the best time” to tweet, re-tweet, post, and take other social actions in orderto get the full measure of exposure. Turns out no one really knows thebest time. Pretty interesting.
CLARIFICATION of purpose and process:
THE WHY: These messages, promotions, and solicitations will be used toattract people interested in becoming Gitomer Certified Advisors.Certified Advisors will be able to use, teach, and resell my classroomand online offerings.
THE SYMPHONY: We are going to use all oursocial media sites and outlets, in harmony, to achieve this objectiveand strategic plan. In order to do so, I must message all of my LinkedIn connections, Twitter and Facebook followers, blog subscribers, e-zinesubscribers, and YouTube subscribers. From there, I am going to send out a master email every week with the subject line “Build your own orexpand your existing sales training business.” This same messagecontained in the email will be broadcast worldwide through all of myother social media and Internet sources.
Based on thatinformation, and the fact that I am all about value-based (nonadvertising) messages, tweets, and posts, the campaign will take place“at random” until we discover the best times and places to elicitresponse.
Luckily we’re in the age of data analytics, so itshould be a relatively easy task to see what comes from where, and when. It will not be a 100% accurate evaluation, but over a short period oftime we’ll be able to take smarter (analyzed) guesses.
WHAT’S IN THIS FOR YOU? As you read (hopefully study) our plan of action, seewhich elements you might be able to use to build your ownlead-generating program. For me, this will be the measure of howvaluable my social media time investment has been. What could it be foryou?
Achieving 1,000 leads will be an amazing return.
Here’s the detailed outreach game plan:
• Strategic E-Blast. An initial mailing to my entire list on a Wednesday morning. Thereafter on the following Monday. And 11 days later on a Friday. This gives memaximum penetration of my own list. The email will link to my promovideo and information site (gitomercertifiedadvisors.com). The copy in the email will be short and sweet. It will make NO promises other than “start or build your own sales training business using mymaterial and my brand.”
• Facebook posts on both my personaland business page. We will link the post to our informational videopromo, and offer a value message rather than an ad. It will be a message based on better presentations or better selling. It will ask questionsand create a desire to find out more. When they click the link, therewill be no registration barriers whatsoever.
• Facebook testimonial posts from existing advisors. Both video and text. This will authenticate myrequests, and make interested people less reluctant to respond.
• Daily tweets with varying messages. All with a shortened link to take the interested people right to my info site. No barriers to the information.
• Facebook, LinkedIn, YouTube, and Twitter ads that will target similar sites and messages. That’s right, you can puttarget ads on the competition’s social media pages. Love it.
• A small but targeted LinkedIn ad campaign. Similar to the ads on my competition’s pages, but intended to reach people based on background and title.
• Daily LinkedIn messaging to my entire group of 19,000+ connections. Sending them a link, requesting they take a look AND make their contacts aware of the opportunity.
• Targeted LinkedIn messaging. Searching for people with training, sales management, and coaching backgrounds and inviting them to “take a look.”
• Several short YouTube information videos in addition to my existing ones. They will be loaded with keywords and hash tags.
• Blog posts twice a week with information on how to be a better sales trainer or coach. Value-basedinformation with an ability to click for more information.
• Weekly e-zine ads and informational tips. Similar to the blog, my weekly e-zine, Sales Caffeine, will feature trainingtips and a “for info on how to become a Gitomer Certified Advisor andbuild your business using my name, my brand and my material,” click here button.
THE EXPECTED RESULTS: A steady flow of semi-qualifiedincoming leads who will discover our team of knowledgeable, friendlypeople who can convert them to happy, enthusiastic buyers.
THEPLATFORM IS THE MEDIUM: The reason I’m able to attract anyone to mymessage is because I have (slowly) built a solid platform of customersand followers. So can you. I started with ONE. Pretty low number. So can you.
Study my sites and follow my results. Those lessons will teach you the real law of attraction: VALUE ATTRACTION.
If you’d like to see the exact email and subject line I’m using, and links to all my social sites, go to www.gitomer.com and enter the wordADVISOR in the GitBit box.
Jeffrey Gitomer is the authorof twelve best-selling books including The Sales Bible and The LittleRed Book of Selling. His best-selling 21.5 Unbreakable Laws of Sellingis now available as a book and an online course at www.gitomerVT.com.For public event dates and information about training and seminars visit www.gitomer.com or email Jeffrey personally at [email protected].
©2014 All Rights Reserved. Don’t even think about reproducing this document without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704/333-1112
March 17, 2014
Last week I wrote about the big picture of what it would take to attract1,000 leads, both the philosophy and structure of what would create theattraction. I also talked about all the research I did to find “the best time” to tweet, re-tweet, post, and take other social actions in orderto get the full measure of exposure. Turns out no one really knows thebest time. Pretty interesting.
CLARIFICATION of purpose and process:
THE WHY: These messages, promotions, and solicitations will be used toattract people interested in becoming Gitomer Certified Advisors.Certified Advisors will be able to use, teach, and resell my classroomand online offerings.
THE SYMPHONY: We are going to use all oursocial media sites and outlets, in harmony, to achieve this objectiveand strategic plan. In order to do so, I must message all of my LinkedIn connections, Twitter and Facebook followers, blog subscribers, e-zinesubscribers, and YouTube subscribers. From there, I am going to send out a master email every week with the subject line “Build your own orexpand your existing sales training business.” This same messagecontained in the email will be broadcast worldwide through all of myother social media and Internet sources.
Based on thatinformation, and the fact that I am all about value-based (nonadvertising) messages, tweets, and posts, the campaign will take place“at random” until we discover the best times and places to elicitresponse.
Luckily we’re in the age of data analytics, so itshould be a relatively easy task to see what comes from where, and when. It will not be a 100% accurate evaluation, but over a short period oftime we’ll be able to take smarter (analyzed) guesses.
WHAT’S IN THIS FOR YOU? As you read (hopefully study) our plan of action, seewhich elements you might be able to use to build your ownlead-generating program. For me, this will be the measure of howvaluable my social media time investment has been. What could it be foryou?
Achieving 1,000 leads will be an amazing return.
Here’s the detailed outreach game plan:
• Strategic E-Blast. An initial mailing to my entire list on a Wednesday morning. Thereafter on the following Monday. And 11 days later on a Friday. This gives memaximum penetration of my own list. The email will link to my promovideo and information site (gitomercertifiedadvisors.com). The copy in the email will be short and sweet. It will make NO promises other than “start or build your own sales training business using mymaterial and my brand.”
• Facebook posts on both my personaland business page. We will link the post to our informational videopromo, and offer a value message rather than an ad. It will be a message based on better presentations or better selling. It will ask questionsand create a desire to find out more. When they click the link, therewill be no registration barriers whatsoever.
• Facebook testimonial posts from existing advisors. Both video and text. This will authenticate myrequests, and make interested people less reluctant to respond.
• Daily tweets with varying messages. All with a shortened link to take the interested people right to my info site. No barriers to the information.
• Facebook, LinkedIn, YouTube, and Twitter ads that will target similar sites and messages. That’s right, you can puttarget ads on the competition’s social media pages. Love it.
• A small but targeted LinkedIn ad campaign. Similar to the ads on my competition’s pages, but intended to reach people based on background and title.
• Daily LinkedIn messaging to my entire group of 19,000+ connections. Sending them a link, requesting they take a look AND make their contacts aware of the opportunity.
• Targeted LinkedIn messaging. Searching for people with training, sales management, and coaching backgrounds and inviting them to “take a look.”
• Several short YouTube information videos in addition to my existing ones. They will be loaded with keywords and hash tags.
• Blog posts twice a week with information on how to be a better sales trainer or coach. Value-basedinformation with an ability to click for more information.
• Weekly e-zine ads and informational tips. Similar to the blog, my weekly e-zine, Sales Caffeine, will feature trainingtips and a “for info on how to become a Gitomer Certified Advisor andbuild your business using my name, my brand and my material,” click here button.
THE EXPECTED RESULTS: A steady flow of semi-qualifiedincoming leads who will discover our team of knowledgeable, friendlypeople who can convert them to happy, enthusiastic buyers.
THEPLATFORM IS THE MEDIUM: The reason I’m able to attract anyone to mymessage is because I have (slowly) built a solid platform of customersand followers. So can you. I started with ONE. Pretty low number. So can you.
Study my sites and follow my results. Those lessons will teach you the real law of attraction: VALUE ATTRACTION.
If you’d like to see the exact email and subject line I’m using, and links to all my social sites, go to www.gitomer.com and enter the wordADVISOR in the GitBit box.
Jeffrey Gitomer is the authorof twelve best-selling books including The Sales Bible and The LittleRed Book of Selling. His best-selling 21.5 Unbreakable Laws of Sellingis now available as a book and an online course at www.gitomerVT.com.For public event dates and information about training and seminars visit www.gitomer.com or email Jeffrey personally at [email protected].
©2014 All Rights Reserved. Don’t even think about reproducing this document without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704/333-1112
