Jerry Bellune August 26, 2013
August 26, 2013
August 26, 2013
Are you riding a dead horse?
Those are the ones that once were profitable.
You loved them when they were profitable.
Why ride them now when they aren’t profitable?
Isn’t your first obligation to make a profit?
It takes courage to abandon them.
But it’s the only common sense thing to do.
Dead horses have thin or no margins.
They also waste your time and money.
If that’s the case, get rid of them.
The Plains Indians knew what to do.
If you’re riding a dead horse, they said, dismount.
Great wisdom in seven short words.
Also give the critter a decent burial.
And take the saddle with you.
Government uses more advanced strategies.
- Buy a stronger whip or change riders.
- Appoint a committee to study the horse.
- Reclassify dead horses as living-impaired.
- Hire outside contractors to ride the dead horse.
- Add funding and training for the dead horse.
- Use lighter riders to improve performance.
- Promote the horse to a supervisory position.
While you’re still laughing, consider:
- Which of your pet projects has run out of gas?
- How do you know?
- What would it cost to keep it going?
- What would it cost to shut it down?
- How much could you save on horse feed?
- What would your board of directors say?
- Would they vote you more stock options?
- Could you revisit this weekly or monthly?
- What would this do to your business’s value?
- Could you sell it for more without dead horses?
Want to know how to handle your dead horses?
Write me at [email protected]
I’ll be glad to help you.
Special note to MidlandsBiz.com readers
Our next small business seminar is Sept. 27.
You’ll discover how to reap great ROI on advertising.
You’ll learn to attract Dream Clients with marketing.
You’ll learn to become a media darling with publicity.
The result is greater profit and income.
For details email [email protected]
© 2013 Lexington Publishing Co., Inc.
Jerry Bellune and his family own and operate book, digital, newspaper andniche publishing companies in Lexington. For a complimentary copy of “9Deadly Advertising Mistakes & How to Avoid Them,” contact him [email protected]
