Jerry Bellune December 24, 2013

By Jerry Bellune
December 24, 2013


Help Ideal Client make buying decisions.
Merry Christmas Eve to you.
Here’s a strategy Santa and his elves could use:
Everybody likes to buy stuff they can’t live without.
Nobody wants to be sold anything else.
Trying to sell to everybody is a waste of resources.
Concentrate on those who want what you’ve got.

Let me be even more specific about this strategy.
A friend sent me an article recently about marketing.
The writer was championing content promotion.
By this he meant using content to help Ideal Clients.
Educate and enlighten them. Show them better ways.
This will attract Ideal Prospects, too.
But you miss out if you fail to ask them to buy.
Offer them something they can’t live without.

Concentrate on your Ideal Clients and Prospects.
This is you niche. Stick to it.
Don’t try to attract everybody.
That’s a waste of effort, money and time.
You can develop new niche products and services.
Anticipate your Ideal Clients wants and supply them.
Our niche is business owners and marketing execs. This is an enormous niche.
It’s big enough to generate millions of dollars.
Stick to your niche and you’ll never have to worry.

Here’s some pre-2014 planning homework:
1. Write a description of your Ideal Client.
Who they are. Where they live. Their hopes.
Their dreams. For themselves and their families.
What they love to do. Their passions and hobbies.
How much income they have now.
How much income they aspire to have.
2. What you can offer them they would die for.
It must appeal to their strongest passions.
It must help them fulfill life-long dreams.
Plan how to offer it . . . and take action now.

Want to know how others make a difference?
Read “Killer Secrets of Successful Entrepreneurs.”
In it, 22 successful people reveal their secrets.
This little book can change your life for the better.
Just email me at [email protected]
An autographed copy can be yours for $20.

Next: Your blueprint for success.

©2013 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2013 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]