Jerry Bellune September 10, 2013

How to make your brand memorable

All of us want memorable brands.
Brands our ideal customers value and talk about.
It’s easy to share with you the two secrets.
It’s challenging . . . but not impossible. Just harder.
What will make your brand memorable?

Memorable Secret No. 1
Make sales to your Dream Customers.
Yes. Make sales to your Dream Customers.
These are the people who want what you’ve got.
Forget everybody else. Yes, everybody else.
75% of them will never do business with you.
They can’t afford what you’ve got.
Or they have no need or desire for it right now.
They may be customers for you later . . . or never.
Don’t worry about them.
Concentrate on those who need and want it.

Draw a profile of your Dream Customers.
• Who are they? Age? Income? Pains? Desires?
• Where do they live? Close enough to you?
Or could they buy online or by mail order?
• What media do they consume?
Newspapers? Magazines? Cable? Direct mail?
• How can you attract them through your ads?
• What is your cost to win a customer?
• What percentage of that should be in advertising?
Now work on campaigns to attract them.
More about that next week.

Memorable Secret No. 2
Make your products and services breath-taking.
Make them want to stand and applaud.
Make them want to tell all their friends about you.
Make plans to do this. Share it with your people.
Get everyone committed to memorable service.
We’ll talk about knock-your-socks-off service later.

We can teach you even more Friday, Sept. 27.
It’s our advertising, marketing and publicity funshop.
You’ll discover easy tools to make a big difference.
It will ease time and costs to boost your bottom line.
You’ll get all the details. But space is limited.
Email me today while seats are still available.
You may qualify for our early bird discount.
Just email me at [email protected]

Next: Million dollar headlines.
Jerry Bellune helps business owners and entrepreneurs to attract their idealclients with book, digital, print and niche marketing. For acomplimentary copy of “9 Deadly Advertising Mistakes & How to AvoidThem,” contact him at[email protected]