Director of Athletic Communications

October 24, 2024

Director of Athletic Communications
University of South Carolina Upstate
STA00844PO24
Spartanburg, SC

The Director of Athletic Communications, who reports to the Senior Associate AD for External Operations, will serve to expand the overall awareness of the University, athletics department, student-athletes, and coaches to the faculty/staff on-campus and in the greater community as well as support the public relations value for the university’s mission and vision. This position will serve as the primary Communications contact for five to ten assigned sports.
• Manage administrative duties within the Communications Office including management team of 15-20 student workers including providing instruction on tasks, scheduling and approval of timesheets.
• Independently write and produce press releases, game notes and game releases, feature stories and social media content and engaging coverage for assigned USC Upstate programs. Create relationship with local media outlets and partners.
• Leadership in the maintenance of the Athletics website, in particular for the assigned sports and other various projects. This includes but is not limited to independently determining the content that is written and posted to the athletics website; writing biographical sketches of the coaches and student-athletes, and other pertinent information, including in-depth feature stories. Create graphics for use on the departmental website and social media, and edit game/event/interview highlight clips for the website and social media.
• Maintain season and historical statistics for assigned sports; supervise statistical crews and other event support personnel for home games.
• Work in collaboration Director of Video Services and Digital Strategy to set up video shoots, produce website content, and coordinate team pictures and promotional media days.
• Assess and determine uses for historical highlights and milestones for use in the production of social media features.
• Lead the public relations strategy for the assigned programs within the athletic department. The position is expected to be embedded with assigned programs and be the authority on information and public relations opportunities about each program.
• Design and produce social media content for all assigned sports and the athletic department.
• Other duties as assigned by the Senior Associate AD for External Operations

Job Related Minimum Required Education and Experience:
Requires a bachelor’s degree and 2 or more years of experience, which may be substituted by an equivalent combination of certification, training, education, and/or experience.

Required Certification, Licensure/Other Credentials:
Good driving record, valid driver’s license, and successful background check are required.

Preferred Qualifications:
Bachelor’s degree and a minimum of two years related experience in sports information, media relations or athletic communications. Experience as a lead communications representative for two or more programs is preferred.

Salary: $42,633 – $46,978; Salary is commensurate with qualifications and experience.

For more information and/or to apply, go to https://uscjobs.sc.edu/postings/177432

USC Upstate offers a valuable benefits package including but not limited to:

• Health and Life Insurance
• Retirement Programs
• Paid Tuition Program
• Dependent Scholarships
• Employee Assistance Program (EAP)
• Annual Leave
• Sick Leave
• 13 Paid Holidays (including an extended December holiday)
• Paid Parental Leave
• Professional Development Opportunities

The University of South Carolina is an Affirmative Action/Equal Opportunity Institution. Women, minorities, protected veterans, and individuals with disabilities are encouraged to apply.