Kelly Barbrey, Experience Columbia SC

September 7, 2017

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A Conversation with Kelly Barbrey, Experience Columbia SC

This is a cool story about the marketing of Columbia, SC. The Columbia region has grown and transformed significantly in the past decade, as have consumers’ travel patterns and behaviors. There are new attractions, new restaurants and new hotels. With evidence of change everywhere, the folks at the Midlands Authority for Conventions, Sports & Tourism decided to initiate an extensive research analysis and brand refresh. In March, the brand evolved to better reflect the Columbia region of today and tomorrow, and Experience Columba SC was born.

See – https://www.experiencecolumbiasc.com/