Kolapasi Indian Canteen selects JDPR as Agency-of-Record
October 28, 2024
JDPR to support the launch and expansion of international-restaurant brand Kolapasi across North America
Kolapasi Indian Canteen, an international fast-casual restaurant offering delicious, authentic South Indian cuisine has selected JDPR to provide strategic planning, media relations and brand support for its new North American flagship location in Greenville, South Carolina. JDPR will also support Kolapasi’s new restaurant locations in markets across North America.
Already renowned in India and Australia, Kolapasi Indian Canteen recently celebrated the grand opening of its first North American location in Greenville, South Carolina. The brand plans to strategically expand across North America, bringing its authentic South Indian cuisine to taste buds in communities across the country. By the end of 2024, Kolapasi plans to open new locations in California, Florida, North Carolina, Texas, and Washington.
“We are delighted to bring the unique flavors of South India to the Greenville community and beyond,” said Santhosh Muruganantham, co-founder and managing director of Kolapasi Indian Canteen. “JDPR demonstrates a deep understanding of Kolapasi’s mission to provide a fast-casual experience that is both healthy and consistent, as well as how to tell the story of the rich history behind our incredible flavors.”
Kolapasi, which means “extremely hungry” in the South Indian language Tamil, is dedicated to providing an interactive and enjoyable experience to all guests. Its proprietary approach to menu selection, See. Taste. Order., encourages cultural exploration through proactive sampling to ensure all diners are pleased with the spice level and flavor sensation of their dish. Kolapasi’s fast-casual offering perfectly combines the importance of fresh, consistent food through its innovative chefless kitchen and branded masalas, providing a unique and personalized dining experience.
“Kolapasi is a truly unique brand, seamlessly blending culture with efficiency. They deliver high-quality dishes while fostering strong connections within their local communities,” said Drew Dezen, Agency Director. “It’s an honor to join Kolapasi as they establish and grow their presence in North America, and we’re excited to support them in their continued growth and expansion.”
Those interested in learning more about licensing opportunities should visit kolapasi.us.
ABOUT KOLAPASI
Born out of Founder Santhosh Muruganantham’s vision to share Indian culture with the world, Kolapasi Indian Canteen is revolutionizing Indian cuisine with a first-of-its-kind fast-casual offering. Made fresh daily using a slow-cooked process to infuse flavor, the South Indian cuisine is ready to order with bowls and wraps created in two to three minutes as patrons move through the line enjoying Kolapasi’s See. Taste. Order. proprietary sampling experience. The brand standardizes flavors through the use of made-from-scratch wet and dry masalas that are produced in Chenai, India, specially packaged and then shipped to locations worldwide. Visit kolapasi.us to learn more and find the location closest to you.
