Laurens County Chamber of Commerce Launches New Website as Part of Three-Year Strategic Plan

The Laurens County Chamber of Commerce is excited to announce the launch of its newly redesigned website, going live Tuesday, December 16th. The launch marks the second major milestone in the Chamber’s multi-phase strategic plan. Earlier this year, after extensive input from the Board of Directors, Chairman’s Council, Chamber members, and key community stakeholders, the Chamber unveiled a new organizational purpose: “Convene leaders. Empower businesses. Strengthen Laurens County.” This purpose now guides every decision, initiative, and communication strategy, including the Chamber’s recent rebrand and this upcoming website rollout.

“With many residents, visitors, and prospective businesses turning to the Chamber for information about Laurens County, it is essential that our website reflect the clarity, accessibility, and professionalism our purpose calls us to uphold,” said Dabs Davis, President & CEO of the Laurens County Chamber of Commerce. “We wanted a cleaner, more streamlined, and intuitive platform—one that better serves our members and showcases all that Laurens County offers.”

To bring this vision to life, the Chamber partnered with SEEKER, an Upstate South Carolina–based company owned by Katherine Elrod, who brings more than two decades of experience in branding, design, and creative strategy. SEEKER spent a great deal of time learning about the Chamber, getting to know the team at the Chamber in person, learning about their likes and dislikes, and customizing this rebrand to the personality of the Chamber. The new website features improved navigation, enhanced searchability, and simplified access to the Chamber’s most in-demand resources, including business information, community data, events, and membership tools.

The website launch follows the Chamber’s recent organizational rebrand, which introduced an updated visual identity designed to better reflect the Chamber’s momentum and long-term strategic direction. Together, the rebrand and website rollout represent significant steps in a broader, multi-year effort to strengthen communication, improve engagement, and elevate the Chamber’s presence across the region.

“The goal is simple,” Davis added. “Every interaction—whether in person or online—should reinforce our commitment to empowering businesses, connecting leaders, and strengthening Laurens County.”

The Laurens County Chamber of Commerce invites members, partners, and the community to explore the new website beginning December 16th.