Leading Arts and Cultural Associations Partner with Blackbaud
February 9, 2011
Will provide exclusive discounts for Blackbaud’s Altru solutionto help members gain a clear view of theirorganizations
CHARLESTON, SC – February 9, 2011 – Blackbaud, Inc. (Nasdaq: BLKB) today announced thatthree of the leading arts and cultural membership associations; AmericanAssociation of Museums (AAM), Association of Children’s Museums (ACM), andAmerican Public Gardens Association (APGA), will partner with Blackbaud to maketechnology more accessible for their members.
Blackbaud’s Altru solutionis the first technology of its kind to centralize all the information a generaladmissions arts and cultural organization collects so staff members can access asingle view of their organization, data, supporters, and audiences.
It presents it in a way that helps staff better plan and executeactivities, boosting efficiency. With Altru, staff members can engage andcultivate audiences and supporters more consistently and efficiently acrossmultiple departments. In addition, since the software is web-based,organizations can reduce their IT costs.
“Museums of all types and sizes —from aquariums and historic sites to art museums and zoos — are always searchingfor more efficient ways to do business, particularly in this economic climate,”said Ford W. Bell, American Association of Museums’ president. “As AAMcontinually strives to advocate on behalf of the field and provide outstandingservice to our members, we applaud Blackbaud for its inclusion in AAM’s memberdiscount program and for providing this new solution at a discount to AAMmembers.”
“The Association of Children’s Museums is pleased to announcethat Altru, powered by Blackbaud, is now part of the ACM Affinity PartnershipProgram, which brokers high-quality products or services at a discount formembers,” said Janet Rice Elman, ACM’s executive director. “As an AffinityPartner, Altru offers what our members have been asking for: a unified museummanagement solution that is priced affordably for most organizational types andsizes.”
“The American Public Gardens Association is committed to raisingthe professionalism of our member gardens,” said Daniel J. Stark, APGA’sexecutive director. “In today’s uncertain economic climate, we know that ourmembers need a competitive edge in all areas of their business, as well as theability to streamline their operations. Therefore, APGA is pleased to offer theAltru Affinity Program to provide a discount on Altru to our APGA membergardens.”
Through these partnerships, members of these associations willreceive exclusive discounts on Blackbaud’s Altru™ solution, which isspecifically designed to improve the overall management of general admissionsarts and cultural organizations.
“We are pleased to partner with theseleading arts and cultural associations and to extend the power of the Altruplatform to their member organizations,” said Jay Odell, Blackbaud’s vicepresident and general manager, Altru. “Altru will provide these organizationswith a better, more efficient way to cultivate supporters, sell and scheduleprograms, manage their earned and contributed revenue, and keep everyone focusedon the mission.”
To learn more about Altru, visit www.blackbaud.com/altru where you canhear from customers, watch a product demonstration, or chat live with aBlackbaud representative.
About Blackbaud
Blackbaudis the leading global provider of software and services designed specificallyfor nonprofit organizations, enabling them to improve operational efficiency,build strong relationships, and raise more money to support their missions.Approximately 24,000 organizations — including The American Red Cross, CancerResearch UK, Earthjustice, International Fund for Animal Welfare, LincolnCenter, The Salvation Army, The Taft School, Tulsa Community Foundation, UrsinusCollege, the WGBH Educational Foundation, and Yale University — use one or moreBlackbaud products and services for fundraising, constituent relationshipmanagement, financial management, website management, direct marketing,education administration, ticketing, business intelligence, prospect research,consulting, and analytics. Since 1981, Blackbaud’s sole focus and expertise hasbeen partnering with nonprofits and providing them the solutions they need tomake a difference in their local communities and worldwide. Headquartered in theUnited States, Blackbaud also has operations in Australia, Canada, Hong Kong,the Netherlands, and the United Kingdom. For more information, visit www.blackbaud.com.
