Let’s Move! Columbia Branding and Marketing Featured in National Publication
October 29, 2014
COLUMBIA, SC – The City of Columbia was recognized by the National League of Cities’ Institute for Youth, Education, and Families (NLC) for its marketing and branding of Let’s Move! Columbia in the Let’s Move! Cities, Towns and Counties (LMCTC) resource guide.
Let’s Move! Columbia is featured in the Marketing and Branding Spotlight for communication efforts to increase awareness of the City’s efforts to encourage citizens to incorporate physical activity and healthy eating into their daily lives.
The City uses a variety of communication methods, including Twitter, City TV, and a monthly Let’s Move! newsletter featuring recipes, event ideas, parks and recreation programs and healthy living tips. Let’s Move! Columbia is also featured in Columbia On the Move, the City’s monthly newsletter focusing on health, wellness, parks, recreation and leisure services.
The City of Columbia has also branded related city programs as Let’s Move! activities such as basketball camp, kid’s cooking classes and back to school events.
The most recent addition to the City’s marketing efforts is a special Let’s Move! TV show that features exercise tips, health information and interviews with City officials and local health experts. The latest show was filmed at EdVenture Children’s Museum and features local children learning how to prepare healthy meals that the entire family can enjoy.
[youtube url=”http://youtu.be/rWFFYSlfAPQ”]
