Lexington Medical Center Earns 52 Prestigious National Marketing Awards

WEST COLUMBIA, SC – Lexington Medical Center’s Marketing department has won 52 national and international marketing awards that honor outstanding advertising, marketing and public relations campaigns. The honors include Aster Awards and Healthcare Advertising Awards.

Lexington Medical Center won 20 Aster Awards, a medical marketing awards program with entries from across the nation and world. Importantly, Lexington Medical Center received a “Judge’s Choice” award for the campaign surrounding the hospital’s “Honor Flight.” In May 2013, Lexington Medical Center sponsored an Honor Flight to take 70 Korean War veterans and 30 World War II veterans to Washington, D.C. to see the monuments and memorials that honor their heroic service. Out of 3,000 entries, only eight received a Judge’s Choice award. Those award winners represent the highest scoring entries in the competition. As a Judge’s Choice winner, the Honor Flight campaign will be featured in Marketing Healthcare Today, a national magazine. In addition, the hospital earned 7 “Gold” awards, 10 “Silver” awards and 2 “Bronze” awards for campaigns ranging from its heart health calendar to its cancer patient materials and Christmas commercial.

And, Lexington Medical Center won 32 accolades in the Healthcare Advertising Awards, a health care marketing and advertising awards program that judges entries on quality, creativity and message effectiveness. The hospital received a Best of Show award for its Cancer Services print advertising campaign series. Out of 1,465 entries, only 19 received a Best of Show designation. According to competition organizers, these entries exhibited the highest standards, creativity and professionalism – capturing the attention and admiration of the judging panel. Best of Show winners were congratulated for their exceptional contributions. Additionally, more winning campaigns from Lexington Medical Center in the competition included the hospital’s projects for cardiovascular care, cancer, surgery, social media and blogging.

“I’m so pleased to see the outstanding work created in our Marketing department recognized on a national stage. Each and every member of our team contributed to these award-winning projects,” said Mark Shelley, Vice President of Marketing and Communications. “I’m extremely proud of the work we’re able to do.”

For complete lists of the hospital’s winning entries, visit http://healthcare-advertising-awards.com and http://www.asterawards.com.

Caption: Lexington Medical Center’s Marketing department staff: Standing, L to R: Nick Henry, Sandy Gill, Stephen Wessinger, Sarah McClanahan, Jenna Teer, Jessica Smoake, Nancy Bowie, Dawn Sallings, Patrick Hart. Seated L to R: Jay Ellington, Jennifer Wilson, David Anderson. Not pictured: Cristy Marshall. 

About Lexington Medical Center

Lexington Medical Center, in West Columbia, S.C., anchors a county-wide health care network that includes six community medical centers throughout Lexington County and employs a staff of 6,000 health care professionals.  The network also includes comprehensive cardiovascular and oncology care affiliated with Duke Medicine, an occupational health center, the largest skilled nursing facility in the Carolinas and more than 60 physician practices.  At its heart is the 414-bed state-of-the-art Lexington Medical Center, with a reputation for the highest quality care.  Lexington Medical Center has won “Best Hospital” by readers of The State for 12 years, “Best Hospital” by readers of the Free Times, “Best Place to Have a Baby” by readers of Palmetto Parent, the “Consumer Choice Award” from the National Research Corporation and the prestigious “Summit Award” from Press Ganey for outstanding patient satisfaction.  Visit LexMed.com