LHWH Advertising expands creative, video, and public relations with top new talent

LHWH Advertising & Public Relations in Myrtle Beach, S.C. has expanded its capabilities by making significant additions to its roster of talent. Now celebrating its 30th anniversary, LHWH is a full-service marketing firm that has a history of representing national, regional and local clients.

“It’s a funny thing that in our 30th year in business, we’ve arrived at what feels like a whole new beginning,” said Andy Lesnik, president of LHWH. “By adding eight strong new people to our core group of proven professionals, we’re seeing a higher level of creative output and marketing savvy than ever before. The mix of boomers and millennials is generating some really interesting conversations and digitally insightful strategies, especially when it comes to critically important mobile executions. It’s exhilarating when you can be part of something that feels so fresh and bright but is actually 30 years old. Recently winning an international award for McLeod Health’s new website proved that world class work really can come out of Myrtle Beach.”

The broad range of people who have joined the agency over the past two years include:

Pat Harris assumed the reins of creative director following an award-winning career at national firms. Pat brings experience from top markets such as New York, Los Angeles, Miami and Richmond – where he helped to elevate many Fortune 500 brands, including ESPN®, SEGA®, Cracker Barrel Restaurants® and Atlantis Resorts®. He has been voted one of the top 10 Art Directors in the world, and earned top awards in the Clios, Cannes, One Show, London International Awards and British Design & Art Direction. Pat’s work is featured in The Museum of Modern Art’s permanent exhibit.

Michael Tidwell has been named video director, bringing more than 30 years of driving deeper viewer engagement and increased revenue opportunities for clients. His background includes print, broadcast, outdoor and online advertising experience. Michael’s portfolio includes work for McLeod Health, Eggs Up Grill, Broadway at the Beach, Barefoot Landing, Family Kingdom, United Way, YMCA, South Carolina ETV and the American Red Cross.

Danielle Welch joined LHWH as a brand strategist and award-winning copywriter after more than two decades of agency experience in Manhattan. Before becoming a part of LHWH, she lived and breathed national promotional advertising for Verizon Wireless, Coldwell Banker, XBOX, Humira and Sirius Satellite Radio to name a few. From writing professional healthcare campaigns to spearheading apps for consumer brand needs, Danielle has helped energize teams to strategize, concept and create content that connects with people.

Chris Vestal stepped into the role of senior art director after several decades of impressive industry experience. Chris has developed creative campaigns for utilities including Santee Cooper and Farmers Telephone Cooperative; travel and real estate clients; food and beverage companies such as McDonalds and Glory Foods; and healthcare and financial institutions.

Tracy Vreeland joined LHWH as a public relations coordinator and was promoted to director, putting her in charge of day-to-day operations of the PR team. Tracy brings managerial, business and finely honed writing skills to the agency. She spent 20 years in the newspaper and television news business, most of those making editorial decisions that give Tracy unique insight into maximizing results for LHWH clients.

Daniel Monroe has become a valuable part of the LHWH account management team. As an account executive, he is instrumental in servicing and developing new client relationships, as well as crafting the overall strategy for the agency. He has strong leadership capabilities, as evidenced by his experience managing teams in a U.S. Congressional campaign and a Christian education start up. He brings to the agency a strategic mindset, with an ability to think critically and achieve results.

Sabrina Dorfman was hired to take on multi-disciplinary responsibilities. Her work encompasses handling public relations projects, social media, copy writing, crafting press releases, tracking media coverage, fostering media relationships and working across media platforms. Prior to joining LHWH, Sabrina was a blogger and created digital content for various resorts in the Myrtle Beach area.

Gracin Johnson joined LHWH as a content marketer. She graduated from Clemson University in 2016 with a degree in Political Science and Communication. She has worked as a writer/blogger and held internships under U.S. Senator Tim Scott and U.S. Congressman Jeff Duncan. She is lighting up the social media sector for LHWH and its brands.

About LHWH

For three decades, LHWH Advertising & Public Relations has been a leading marketing and PR firm in the Carolinas. It is a full-service agency creating and (executing marketing campaigns for a range of clients in real estate, golf, tourism, entertainment, telecommunications and healthcare.

LHWH is known for effective strategic marketing, award-winning creative, and results-oriented public relations programs that integrate traditional media and social media strategies. The agency’s Interactive Division provides comprehensive online business solutions, offering a suite of interactive marketing services such as search engine marketing strategies, website design and interactive advertising campaign strategies. It recently won an international award for Outstanding Website for McLeodHealth.org from the Web Marketing Association and two national Aster Awards for video work produced for McLeod Health.

Prominent Carolina developments, golf and beach resorts, attractions, tourist destinations, healthcare facilities and financial institutions have trusted LHWH for their advertising and public relations. LHWH’s current client list includes McLeod Health, Broadway at the Beach, Barefoot Landing, Burroughs & Chapin, Eggs Up Grill, Founders Group International, Family Kingdom and Hilton Head MLS.

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