Main Street Business Owners Thank Columbia

COLUMBIA, SC – November 20, 2012 – This holiday season it is Main Street’s turn to thank the people of Columbia for the growth and excitement they bring to downtown. The Para Firm and Fisher Films have finished the second video in their Holiday Highlights series – The Thanksgiving Edition. This video features prominent downtown businesses, Granger Owings, The Army Navy Surplus Store, S&S Art Supply, The Nickelodeon Theater, and King’s Jewelers, expressing their thankfulness for the wonderful City of Columbia that supports them.

The Thanksgiving Edition follows the successful first video, Holiday Highlights – Halloween Edition, which showcased the spooky ghost stories of popular Main Street businesses including Mast. General Store, Paradise Ice, the Columbia Museum of Art, and Tapp’s Arts Center. That video, featured on the ABC news at noon, also included appearances from Capital Places, Pia’s Hair Salon, Wine Down on Main Street, S&S Art Supply, Frame of Mind, and MetLife.

Holiday Highlights is a 3-part video campaign produced by The Para Firm, a marketing and design company focused on small and mid-size businesses, and Fisher Films, a video production company in downtown Columbia. These two local companies, owned by young entrepreneurs, are new to the downtown area and are excited to play their part in the local economy. The Holiday Highlights video series features Halloween, Thanksgiving, and Christmas stories from local businesses and is a chance for The Para Firm and Fisher Films to give back to the community by raising awareness about the exciting revitalization of Main Street.

Explaining the purpose of the Thanksgiving video, Nathan Halydier, CEO at the Para Firm said, “At the Para Firm we believe that business is about community and relationships. We wanted to do something to show our appreciation for the community and businesses of Columbia and their continued support of Main Street. Thanksgiving presented the perfect opportunity for us to say ‘Thank you!’, by applying our skills to promote some of our favorite local hangouts on Main Street.”

The new video is available now, at http://holidayhighlights.theparafirm.com. If you missed the Halloween Edition, it is available now at the same link.

The Para Firm is the only marketing department alternative of its kind in the Columbia area, it helps small and mid-size businesses promote themselves through branding, online presence, social media campaigns, and other advertising avenues including TV commercials, radio spots, and media buying. The Para Firm is a new spin on traditional marketing agencies, and has separated itself from the competition by offering the quality marketing campaigns that large companies expect at a price that small companies can afford. Visit www.theparafirm.com for more details. Contact Nathan Halydier CEO of The Para Firm Nathan@theparafirm.com 803-767-4630

Fisher Films is a video production company specializing in all types of production such as commercials, web based videos, training videos, music videos, short films, and photography. Fisher Films’ creative team takes a personal approach to each individual project making sure it stands alone as a creative force. They have a desire to maximize the vision of every business and organization. They are a group of modern artists who want to bring businesses visions to life. Fisher Films: “Always remembering that it is your business, and your life, captured one frame at a time.” Contact Daniel Fisher Owner of Fisher Films Daniel@fisherfilms.net 803-658-8801