Maverick strategists think differently

August 25, 2021

By Jerry Bellune

Had Jeff Bezos been around early in the last century when the auto industry was in its infancy – and the buggy business going out – he might have taken 2 steps:

1. Start making B-Model cars, motorcycles and trucks.

2. Revolutionized the horse and buggy business.

What Bezos knows is that as things change, human nature – and our buying habits – remain the same.

Bezos is the guy who quit a lucrative job in the investment field to sell used books out of his garage. A lot of people thought he was nuts. Wasn’t the internet going to put printed books out of business?

It’s hard to argue with his success. The founder of is now one of the world’s wealthiest men and a space pioneer.

Wait a minute. After Amazon put a lot of bookstores out of business, didn’t Bezos start his own book stores?

When people said newspapers were dying, he bought the Washington Post?

When ordering groceries online became fashionable, didn’t he start bricks-and-mortar, high-tech grocery stores? And now that Bloomingdales, Sears and others are dying or dead, Bezos is starting his own department stores.

What does Bezos know that the rest of us don’t?

Think about your kind of business. What do the so-called sages say? How might you prove them wrong?

We share such strategic thinking in our book “Million Dollar Strategies of Maverick Entrepreneurs.” For your copy, email [email protected]
Copyright 2021, The Bellune Co., Inc.