Meals on Wheels Greenville unveils new logo as community needs grow

Meals on Wheels Greenville (MOWGVL) is unveiling a refreshed brand identity to reflect the organization’s growth and deepening commitment to the community, marking a major milestone in more than 57 years of service. While the look has evolved, the mission remains the same: delivering meals, and so much more, to neighbors in need, powered by the steadfast commitment of donors, volunteers, board members and the broader community.

“This refresh represents growth and readiness to meet the community’s needs, not a change in who we are,” said Catriona Carlisle, executive director of Meals on Wheels Greenville. “Our clients remain our top priority, and our mission remains as strong as ever. By 2026, our new home will have the capacity to prepare up to 6,000 meals a day, ensuring even more Greenville County residents receive nourishment and connection when they need it most.”

In the coming weeks, exterior signage will be installed at the new facility to enhance visibility and accessibility, coinciding with the rollout of the updated brand identity across the organization’s website, materials and social channels. Together, the rebrand and facility enhancements inform, engage and excite the community about the work ahead while ensuring neighbors continue to receive the same trusted services delivered by the same dedicated team.

Meals on Wheels Greenville continues to expand its role in addressing community health through nutrition. The organization recently graduated from the National Food is Medicine Coalition Accelerator Program, a milestone that enhances its ability to deliver medically tailored meals and connect nutrition with long-term health outcomes. Building on that momentum, Meals on Wheels Greenville also launched RxMeals, South Carolina’s first Food is Medicine pilot, and delivered its first 100 meals last month. This program will continue to deliver medically tailored meals to patients managing chronic medical conditions, furthering MOWGVL’s commitment to improving community health through access to nutritious meals and individualized care.

As Greenville continues to expand, Meals on Wheels Greenville is growing in step. The organization has refined its operations and internal systems to better serve a rising client base, streamlining meal packing, delivery routing and data management processes to increase efficiency and impact.

The unveiling of the revamped logo and facility signage represents a renewed commitment to serving Greenville County with compassion, innovation and excellence. Community members are invited to celebrate this next chapter by supporting Meals on Wheels Greenville’s capital campaign to build its new home. Donations can be made through the organization’s website at the link here.