Midlands Authority Welcomes Andrea Mensink as New Director of Communications
July 22, 2014
COLUMBIA, SC – The Midlands Authority for Conventions, Sports & Tourism (MACST) is pleased to announce the addition of Andrea Mensink as the new director of communications.
Mensink will be responsible for promoting the attributes of the entire Columbia area through public relations efforts and regional, national and international media relations, as well as communicating the benefits and importance of the tourism industry to the community.
“We could not be happier to have Andrea join our team,” said Bill Ellen, president and CEO of MACST. “Her extensive knowledge of marketing and communications, coupled with her passion for the tourism industry, make Andrea an invaluable asset in supporting the mission of our organization.”
A double major in college, Mensink received her Bachelors of Science in both Marketing Communications and Professional and Organizational Communications from the University of Wisconsin – River Falls. From there, she began her experience in the hospitality industry as the assistant general manager for the former Heritage Inn & Suites in Rochester, Minn.
Mensink’s most recent post was with the Tacoma Regional Convention & Visitors Bureau in Washington state, where she was their business development manager for five years before being promoted to director of marketing and communications. Her duties included overseeing the marketing and communications department and managing a professional team to meet departmental and organizational goals. In 2012, Mensink was named a “30 under 30” recipient by Destination Marketing Association International (DMAI).
About Midlands Authority for Conventions, Sports & Tourism:
The Midlands Authority for Conventions, Sports & Tourism is a private, not-for-profit corporation funded primarily by revenue generated by visitors through accommodations taxes and is the parent organization of the Columbia Metropolitan Convention & Visitors Bureau, the Columbia Metropolitan Convention Center and the Columbia Regional Sports Council. The mission of the Midlands Authority is to strengthen the area’s economy by marketing and selling Columbia, its accommodations, restaurants, facilities and attractions as a destination for meetings, conventions, tradeshows, special events and leisure travel. For more information please visit www.columbiacvb.com.
