MUSC announces new chief communication and marketing officer

Candidate’s leadership philosophy, career evolution help her stand out

Sheila Champlin, M.A., has been named Chief Communication and Marketing Officer, a new position at The Medical University of South Carolina (MUSC) beginning January 1, 2016

“Sheila comes to us with a wealth of experience that positions her as the right candidate to step into this important new leadership role for the organization,” said David J. Cole, M.D., FACS, MUSC president. “I am excited about her vision for cohesive and well-branded communications and their critical connection to the success of our Imagine MUSC 2020 strategies.”

As part of the senior leadership team, Champlin will assist in optimizing MUSC’s vision while maximizing communication strategies to achieve defined business and reputational goals.

“This very special career opportunity offers me the chance to bring my energy, enthusiasm and aptitude – along with my client service tools – to MUSC.  I welcome the challenge to build a network of solid organizational relationships, while nurturing and working alongside a very talented and seasoned team of communications and marketing professionals.”

Champlin currently serves as assistant vice chancellor of communications and marketing at The University of Tennessee Health Science Center (UTHSC) in Memphis, TN, where she has managed all communications and marketing efforts for the $800 million academic and research facility. Her experience includes strategic communication efforts at campus locations across Tennessee, involving brand management, media relations, advertising, internal communication, crisis communication, social media management and legislative relations.

“Sheila has a personal style and leadership philosophy that mirrors our values as an institution, and her eagerness to help take MUSC to the next level is palpable,” Cole said. “Her communication expertise paired with remarkable relationship-building skills will fully empower and advance our talented and hard-working communication team. I have every confidence that Sheila is going to provide the inspiration and direction our team needs to continue telling the great story that is MUSC.”

Prior to arriving at UTHSC, Champlin worked as a communication consultant for corporate, small business and non-profit clients. She also served as vice president of communications at Scholastic, Inc., director of marketing communications for AT&T Capital Corporation, vice president and director of corporate communications for Prudential Securities, Inc., and vice president and director of business development at Ogilvy Adams & Rinehart, Inc.

Champlin received her master’s degree in journalism from the University of Missouri-Columbia, Columbia, Mo., and her bachelor’s degree in communication from St. Louis University, Mo. She is an active Public Relations Society of America member, and is a member of Alpha Sigma Nu, the National Jesuit Honor Society, and Phi Beta Kappa National Honor Society.

About MUSC
Founded in 1824 in Charleston, The Medical University of South Carolina is the oldest medical school in the South. Today, MUSC continues the tradition of excellence in education, research, and patient care. MUSC educates and trains more than 3,000 students and residents, and has nearly 13,000 employees, including approximately 1,500 faculty members. As the largest non-federal employer in Charleston, the university and its affiliates have collective annual budgets in excess of $2.2 billion. MUSC operates a 750-bed medical center, which includes a nationally recognized Children’s Hospital, the Ashley River Tower (cardiovascular, digestive disease, and surgical oncology), Hollings Cancer Center (a National Cancer Institute designated center) Level I Trauma Center, and Institute of Psychiatry. For more information on academic information or clinical services, visit musc.edu. For more information on hospital patient services, visit muschealth.org.