New Mt. Pleasant Showroom Introduces Holy City to European Style Environmentally-Friendly Paint
July 18, 2011MT. PLEASANT, SC – July 15, 2011 – Color is no stranger to Charlestonians with the city’s famous Rainbow Row and hues of every shade found around the Lowcountry. That’s why Eco Deco, an environmentally friendly paint manufacturer, chose Mt. Pleasant as the home for its first U.S. showroom, opening this month at 911 Houston Northcutt Blvd. in Mt. Pleasant (next to Whole Foods).
At the Eco Deco grand opening, set for 9 a.m. to 6 p.m. July 23 at the Mt. Pleasant showroom, staff and local interior designers will give talks on the latest color trends, selecting the right color for the right project, indoor air quality concerns and more. Customers are invited to bring their color design challenges and projects to receive advice and suggestions. Also, customers can enter to win various prizes, including paint supplies and gift cards along with a grand prize of a free room of paint (up to 5 gallons).
Eco Deco offers a selection of more than 2,000 affordable European-inspired colors, which are healthy for home use and environmentally friendly because they have little-to-no VOCs or odor. Paints have the European Ecolabel designation, a more stringent standard for green products than can be found in the U.S.
The showroom – a kind of art gallery for paint – demonstrates Eco Deco paint in home-themed vignettes of a kitchen, dining room and bathroom. The space also features a wall showcasing favorite Eco Deco colors selected by local interior designers, which they have deemed the “Wall of Colors.”
During the grand opening, attendees can try painting with Eco Deco products and learn techniques of applying Venetian plaster while getting tips from professional painters. Customer service is an important element of the showroom, as staff work with customers by providing professional color advice and expertise.
“Charleston is a city of color, so it made perfect sense that we would open the first U.S. showroom here,” says Eco Deco president Karim Hiouel. “We are eager to introduce our European-style products to Lowcountry homeowners to give them a healthy and affordable new choice for their decor.”
Eco Deco will be open 9 a.m. to 6 p.m. Monday through Saturday.
About Eco Deco
Paint manufacturer Eco Deco LLC is bringing a new kind of paint to the United States and selected Charleston, S.C., as the place to launch its U.S. operation and first color showroom. Its product is stylish in its selection of European-inspired colors, healthy for home use and environmentally friendly. The more than 2,000 color selections of paint draw from popular European trends, including a number of pastels. The Wall of Colors showcases Eco Deco favorites from 15 Charleston area interior designers. The paints, which have little-to-no VOCs and odor, are suitable for interior and exterior use. Additionally, customers can recycle cans and extra paint at the showroom and receive advice on color choices and trends from staff knowledgeable in interior design. Eco Deco is the American subsidy of RECA, which has been manufacturing healthy paint in France for 25 years.