New Product Development Training Program to be Offered in Cities Across South Carolina
September 17, 2009
CHARLESTON, SC – September 17, 2009 – The South Carolina Manufacturing Extension Partnership (SCMEP), the USC Moore School of Business, ECI Find New Markets, the South Carolina Manufacturer’s Alliance, the South Carolina Chamber of Commerce, and New Carolina have partnered to offer a program designed to help SC businesses become more competitive, “Profit 101! Advanced Product Development Strategies.” The course will be offered across the state in Columbia (September 18), Rock Hill (September 29), Greenwood (October 1), Charleston (October 6), Florence (October 8), Aiken (October 22), and Greenville (October 23).
The workshop is a half day training simulation that teaches a reliable system for accelerating profitable growth, producing more profitable products or services and reaching more profitable customers and markets (imports/ exports, government contracting, new industries). This program also includes an interactive case study format that makes the teaching come to life. It is based on SCMEP’s Eureka Winning Ways (EWW!) used by several SC manufacturers that applies the research of 4,000 ideas and 6,000 innovations that were studied to discover what drives success. EWW! helps companies reduce cycle time by 50%, increase product delivery to 90%, and reduce manufacturing cost by 30%.
Attendees will learn why it is important to know the difference between features and benefits; why consumers of a product need a real reason to believe; how to leverage diversity in a company’s product ideas; why a company should start behaving like a startup company and more! The program is created for the entire management team including CEOs, Presidents, COOs, CROs, sales, marketing, R&D teams, engineers and others.
The training simulation program can help any company that is looking to diversify or differentiate itself from the competition in the pursuit of profitable growth. “In fact, if there’s a single word SCMEP is most closely identified with, it’s competitive. That’s because SCMEP’s focus is on supplying small to mid-size South Carolina companies with the training, tools and processes you need to be more competitive in today’s increasingly demanding global economy.”
The program will be taught by SCMEP’s Growth Service Manager, Chris Wayne. Chris offers over 20 years experience in product and process development in a variety of industries. He also has experience in Lean Product Development, product portfolio management, project management, innovation management, and enterprise development and is a certified Eureka! Winning Ways Coach, a Lean Six Sigma Green Belt, a licensed SC Professional Engineer, and a certified PDMA New Product Development Professional.
For more information or to register today, contact Bonnie Taylor at (803) 252-6976 x6 or email Bonnie at [email protected].
