New South Digital Marketing Conference Hosts Scott Stratten And Peter Sheahan As Keynote Speakers
January 5, 2012
Stratten and Sheahan, Two of Today’s Top Digital MarketingInfluencers, to Present at the Southeast’s Premiere Digital MarketingSummit, March 26, 2012
Myrtle Beach, SC – January 5, 2012 – Representatives of New SouthDigital Marketing Conference announced today that Scott Stratten andPeter Sheahan will be keynote speakers at the inaugural digitalmarketing conference, which will be held on March 26, 2012 at theMarriott Grande Dunes in Myrtle Beach, S.C. The New South DigitalMarketing Conference is co-hosted by The Brandon Agency and FuelInteractive, two of the southeast’s leading marketing and interactivecompanies.
The president of Un-Marketing, Scott Stratten is an expert in viral,social and authentic marketing, which he calls “Un-Marketing” and he hasguided companies such as PepsiCo, Red Cross and Fidelity Investmentsthrough the viral, social and relationship marketing landscape. Withmore than 110,000 followers on Twitter, Stratten is one of the topinfluencers on Twitter. Stratten was named one of the top 10 socialmedia influencers in the world on Forbes.com and his book,“Un-Marketing: Stop Marketing. Start Engaging” became a nationalbestseller before it was released.
Peter Sheahan is founder and CEO of ChangeLabs, a global consultancydelivering large-scale behavioral change projects for clients such asApple and IBM and has worked with some of the world’s leading brands inthe area of innovation and change. With operations in three countriesand nine cities, Sheahan knows first-hand the pressures of growing andleading a business in the rapidly changing world. Recognizedinternationally as a leading business thinker, Sheahan has advisedexecutives and leaders for clients that include Google, Goldman Sachs,Hilton Hotels, Harley Davidson and GlaxoSmithKline. In addition, he isthe author of six books including international bestsellers “Fl!p” and“Generation Y” and has been named Keynote Speaker of the Year by theNational Speakers Association and Top CEO Under 30 by Smart Company.
“We are thrilled that Scott Stratten and Peter Sheanan will be joiningNew South Digital Marketing Conference as keynote speakers,” said ScottBrandon, CEO and president of The Brandon Agency. “Through theirinspiring, creative, and innovative business thinking strategies, we areconfident attendees will engage with and learn first-hand from theirevolving digital marketing business experiences.”
For more information on New South Digital Marketing Conference or to register, visit www.newsouthdigital.com, www.facebook.com/newsouthdigital or call (843) 916-2016.
About New South Digital Marketing Conference
Founded by The Brandon Agency and Fuel Interactive, theinaugural New South Digital Marketing Conference will be held March 26,2012 in Myrtle Beach, S.C. Attendees of this pioneering digitalmarketing conference will have the opportunity to engage with and learnfrom leading experts in today’s digital marketing revolution includingkeynote speakers Scott Stratten and Peter Sheahan. Comprehensivebreakout sessions will be conducted by experts from some of the mostinnovative online companies in the world, including Trip Advisor,Google, Yahoo!, Yelp, Adobe, BrightCove, Exact Target and JumpTap.Digital marketing topics to be discussed include how to improve organicsearch engine rankings, using analytics and business intelligence toimprove targeting and results, maximizing mobile marketing initiatives,using local and geo-location to target new business, utilizing consumerreviews to help improve sales, acquiring more fans and followers andturning them into brand evangelists, positioning yourself as a trustedexpert to your target audience, uncovering untapped digital channels toyour business, video tutorials, and increasing the performances ofopt-in email databases. For more information, visit www.NewSouthDigital.com or www.facebook.com/NewSouthDigital.
About Fuel Interactive
Fuel Interactive is an Internet marketing company that empowersdestinations, hotels, resorts and golf courses to drive measurableresults through various online channels. Fuel is well-known for itscommitment to driving quantifiable online revenue through interactivemarketing programs that include: SEO; SEM; social media; websites;analytics; CRM; and online reservation services through its proprietaryGuestdesk solutions.
Through a varied portfolio of dynamic, one-of-a-kind services, Fuelprovides numerous hotels, resorts and golf courses throughout the U.S.and Caribbean with a focused plan on generating healthy revenue andquantifiable booking results. A proven innovator, Fuel strives daily todevelop the latest technology and software applications in the traveland golf marketplaces.
Fuel Interactive has offices located at 1705 Oak Street Plaza, Suite 6,in Myrtle Beach, S.C. and in Charleston, S.C. at 51 Broad Street. Formore information, visit www.FuelInteractive.com or call (843) 839-1456.
About The Brandon Agency
Founded in 1959, The Brandon Agency is a full-service marketingfirm operating on the leading edge of change in the advertisingindustry. Offering an integrated approach to marketing, advertising,public relations, interactive and social media, the agency administersthe “Why We Buy” Consumer Research Panel, an ongoing, in-depth consumerstudy that predicts how buyers interact with communications to thebuying cycle.
The Agency’s client list includes Farmers Telephone Cooperative, MyrtleBeach Golf Holiday, Golf Academy of America, The Haig Point Club,Columbus Regional Healthcare System, Community FirstBank, Southern Tide,Pennsylvania Real Estate Investment Trust (PREIT Malls), BeaufortMemorial Hospital, Provost Academy South Carolina and Provost AcademyColorado/EdisonLearning, McCall Farms, CBL and Associates, YETI Coolers,Caledonia Golf and Fish Club, True Blue Golf Plantation, Crescent Bank,Myrtle Beach Campground Association, Litchfield Beach & GolfResort, Myrtle Beach National Company, Springs Creative Products Group,LLC, and HTC.
The Brandon Agency is headquartered in Myrtle Beach, S.C. with satelliteoffices in Charleston, S.C. and Charlotte, N.C. For more informationabout the agency, call (843) 916-2000 or visit TheBrandonAgency.com or www.facebook.com/BrandonAgency.com.
