queue Awarded South Carolina State Fair Account
June 10, 2015
Agency to Develop Comprehensive Advertising Campaign and Marketing Strategy for South Carolina’s Largest Annual Event
COLUMBIA, SC – queue, a regional marketing communications company with offices in Columbia and Raleigh, NC, has been selected by the South Carolina State Fair to develop and implement a marketing campaign for the annual October event. The joint announcement was made today by South Carolina State Fair General Manager, Gary Goodman, and queue President, Juana Quick.
“As we near our 150th year, we are more excited about the future than the past. We believe queue will be able to get our message out about new facilities and new directions with a positive and direct vision for the future”, said Goodman.
queue is developing the 2015 South Carolina State Fair theme, creative concepts and marketing strategy as well as coordinating the media buys and public relations.
“We are honored to have been selected as the agency of record to work with the State Fair in promoting South Carolina’s largest and most exciting event,” said Quick. “Our goal is to build on the Fair’s history and legacy, while generating new excitement and energy with a fresh marketing approach. We also want to get the message out about the many wonderful things the fair does to benefit the community, such as the Ride Of Your Life student scholarship program.”
The Ride Of Your Life program has provided deserving students in South Carolina with more than $3 million in scholarships to support their continuing education.
The 12-day fair is held annually at The South Carolina State Fairgrounds in Columbia during the month of October. The dates for this year’s fair are October 14-25.
For more information about the fair, please visit www.scstatefair.org or call 803-799-3387. For more information about queue, visit www.WeAreQueue.com or call 803-256-2006 (SC) or 919-424-7544 (NC.).
About The South Carolina State Fair
The South Carolina State Fair is a self-supporting charitable organization dedicated to supporting and promoting agriculture in the state, and to educating South Carolina’s young adults. For more information about the South Carolina State Fair, its programs or licensing opportunities, contact Nancy Smith at 803-799-3387 ext. 116 or [email protected]
About queue
queue is a full service, regional advertising agency with locations in North and South Carolina. Our team is comprised of extremely talented, creative and energetic individuals with 100+ years of combined experience in the field. At queue, we are focused on building brand and getting results for our clients. We do this by carefully interweaving a variety of marketing tactics – print, public relations, interactive, broadcast, social media and more – into a strategic marketing plan designed to not just meet, but exceed our clients’ expectations. In fact, surpassing expectations is exactly what we do. Visit www.wearequeue.com for more information or call us at 803-256-2006 (SC) or 919-424-7544 (NC).
