RBC extends commitment to RBC Heritage and RBC Canadian Open

July 20, 2016

The PGA TOUR, RBC, Golf Canada and the Heritage Classic Foundation jointly announced that RBC has signed six-year extensions as title sponsor of both the RBC Heritage and the RBC Canadian Open. The new agreements take effect in 2018 and run through 2023.

The RBC Heritage debuted in 1969 at Harbor Town Golf Links, a Pete Dye design at the Sea Pines Resort that quickly became a favorite course among TOUR members. In June of 2011, RBC was introduced as the new title sponsor of the PGA TOUR’s annual stop on Hilton Head Island, S.C.

“The Heritage Classic Foundation is pleased to continue our relationship with RBC,” Steve Wilmot, Chief Operating Officer and Tournament Director for the Heritage Classic Foundation said. “RBC’s sponsorship means the Heritage will be able to celebrate its 50th anniversary in 2018. RBC and its team of ambassadors have helped the Heritage Classic Foundation continue to elevate the event year after year. We look forward to the next seven years and the positive impact we will be able to provide to the State of South Carolina.”

The RBC Canadian Open is among the oldest tournaments on the PGA TOUR, dating back to 1904. Since becoming title sponsor, RBC has worked closely with Golf Canada to elevate the tournament in a variety of ways, including the implementation of a rotation of golf courses throughout the country and enhancing the tournament experience for fans and players.

“We are excited to extend our commitment to both the RBC Canadian Open and RBC Heritage for an additional six years,” said Dave McKay, President and CEO, RBC.

The RBC Canadian Open begins Thursday with Jason Day, the No. 1 player in the world and one of 14 touring professionals who make up Team RBC, defending his title.

“Since assuming sponsorship of Canada’s national golf championship in 2008, RBC has been a tremendous partner of the PGA TOUR,” said Jay Monahan, Deputy Commissioner of the PGA TOUR. “RBC became passionately involved with the tournament from the outset and since that time, has increased its involvement in golf by sponsoring the RBC Heritage, supporting PGA TOUR and LPGA players through Team RBC, and funding youth and amateur golf initiatives in Canada.”

 

About RBC Golf

RBC proudly supports golf around the world through high profile relationships with the PGA TOUR and Golf Canada. RBC is the Official Banking and Financial Services partner of touring professionals Jason Day, Graham DeLaet, Ernie Els, Jim Furyk, Adam Hadwin, David Hearn, Brooke Henderson, Matt Kuchar, Graeme McDowell, Ryan Palmer, Morgan Pressel, Brandt Snedeker, Nick Taylor and Mike Weir. As the title sponsor of both the RBC Heritage and the RBC Canadian Open, RBC also supports emerging Canadian golfers through Golf Canada’s grassroots developmental programming, the Canadian Amateur Golf Championships and the high performance national team. RBC is one of North America’s leading diversified financial services companies and among the largest banks in the world, as measured by market capitalization. For more information, visit www.rbc.com/golf.

About Heritage Classic Foundation

The Heritage Classic Foundation is a nonprofit organization dedicated to improving lives throughout the state of South Carolina. As the general sponsor of the PGA TOUR’s RBC Heritage presented by Boeing, millions of dollars generated from ticket sales and sponsorships are distributed to charitable organizations that enhance the quality of life for our citizens. Since it was founded as a 501(c)(3) in 1987, the Foundation has donated more than $32 million to people in need. For more information, call (843) 671-2448, visit www.heritageclassicfoundation.com or Facebook (Heritage Classic Foundation) and Twitter (@HCFGolf).