Real Estate Software Company, BoomTown, Revolutionizes Drip Marketing with the Release of Smart-Drip
November 2, 2011
CHARLESTON, SC – November 2, 2011 – BoomTown, LLC, a leading real estate marketing platform, adds arevolutionary tool to their clients’ marketing arsenal, Smart-Drip.
BoomTown’smarketing platform is a robust online marketing system that utilizesthe latest technology and strategies to generate more qualified leadsfor real estate professionals. The platform includes a customized realestate website integrated with local MLS data, personalized onlineadvertising campaigns, a dedicated Client Success Manager, and a cuttingedge leads management system with marketing automation.
“Inthe midst of a struggling real estate market, BoomTown’s marketingplatform is enabling agents to succeed,” said Rivers Pearce, Director ofClient Success at BoomTown. “In fact, 25 of the Top 250 Real Estate Professionals in the country use BoomTown.”
BoomTown’sSmart-Drip creates smarter, more effective drip email campaigns bydelivering timely and personalized messages, increasing email open ratesand streamlining campaigns. Each email campaign is given a Plan Scorethat measures the campaign’s effectiveness. A Sharing Library creates anopportunity for real estate Agents to share drip email campaigns witheach other, encouraging collaboration among industry experts.
Dripis a popular feature in many online marketing platforms, as it providesthe ability to create, schedule and track email marketing campaignsinitiated from an event trigger, such as filling out an online form.Current limitations in traditional drip marketing include inaccuratemessaging and limited personalization, resulting in impersonalcommunication.
BoomTown’s Smart-Drip enhances traditional drip marketing through innovative features, to increase open rates and reducethe likelihood of a “canned” email. Smart-Drip detects the time avisitor normally frequents the website to search for homes and schedulesdrip emails that deploy minutes before a visitor historically visitsthe site. The email includes the recipient’s name, time of day and dayof week.
Smart-Dripalso pauses campaigns automatically based on specific events. Forexample, once an agent has spoken with a new customer and logged theactivity in the BoomTown system, the drip email campaign isautomatically paused.
Thetruly revolutionary parts of BoomTown’s Smart-Drip are the SharingLibrary and Plan Score. The Sharing Library includes a collection ofdrip campaigns to select from, and offers BoomTown clients the abilityto upload campaigns of their own. Smart-Drip’s Plan Score feature uses aproprietary algorithm that measures a drip campaign’s performance andscores it. The Plan Score enables users to identify opportunities toedit their campaigns to increase their score, which in turn increasesdrip campaign performance and overall effectiveness.
“BeforeSmart-Drip, real estate professionals had no way of measuring orcomparing how effective their email campaigns were at engaging leads.”said BoomTown CEO, Grier Allen. “Plan Score and the Sharing Library willgive us, and our clients, the collective knowledge to create the mosteffective email campaigns based on real metrics.”
BoomTown’s clients are embracing the power of this new tool. AaronArmstrong, a BoomTown client, proclaims, “This new auto drip feature isunreal! Very well thought out.” and Gary Blankfort says “Smart-Drip issimply amazing!”.
BoomTownhas compiled years of research to develop Smart-Drip. This new form ofdrip marketing automation will change the industry’s entire approach todrip, making emails more personalized, accurate and easily improvedbased on campaign performance.
About BoomTown, LLC
Foundedin 2006 and headquartered in Charleston, SC, BoomTown is a fast growingweb-based software company specializing in an end-to-end web marketingsystem for real estate professionals. The platform includes a customizedreal estate website integrated with local MLS data, personalized onlineadvertising campaigns, a dedicated Client Success Manager, and acutting edge leads management system with marketing automation, whichgive real estate agents the tools needed to turn clicks into closings.BoomTown’s software solution is being used by over 300 of thetop-producing real estate brokerages and teams across the country andwas recognized on the 2011 Inc. 500 Fastest Growing Companies List, ranking 174th nationwide. For more about BoomTown and Smart-Drip, visit us online at www.boomtownroi.com/Press.aspx.
