Rick Bryson joins branding & marketing firm ZWO as Global Creative Director

GREENVILLE, SC – Rick Bryson, a 20-year professional in the advertising and marketing industry, has been appointed the new Global Creative Director at ZWO, a branding and marketing firm with offices in Laguna Beach, California, Greenville, South Carolina, and El Salvador. ZWO’s word-of-mouth marketing strategies have served clients in a range of industries, including Valeo Groupe — Global Senior Living and Student Living, ScanSource, International Ballet, Artisphere, and new clients Beltone Hearing, Topco, and Nuvision Credit Union. Bryson will oversee creative strategy for ZWO’s clients in all three offices.

“While our word-of-mouth branding methods are niche and highly focused, our client roster is expansive,” said Tina Zwolinski, CEO of ZWO. “We reach demographic targets from Gen Z to boomers, and we span multiple industries, including food, technology and housing business segments. Rick offers our clients a rare dexterity in producing creative strategy that brings results, as well as an ability to capture distinctive brand messages that appeal. His experience and talent have brought him leadership creative roles on national accounts including Denny’s, The Ritz-Carlton, Atlanta Bread Company, Zippo Lighters, Case knives, ING Financial, the Greenville Drive baseball team, and Cingular Wireless/AT&T. We and our clients are lucky to have him.”

“One of the qualities that drew me to ZWO is that they not only serve an extremely diverse range of clients, but they also provide the opportunity for creatives to do varied work,” said Bryson. “I enjoy being in an environment where the entire team cares a great deal about the client’s business, growth, and target markets.”

A BBDO veteran, Bryson has spent most of his career on the East Coast, earning global recognition at Cannes, The One Show, in the Communications Arts Advertising Annual, and through multiple national ADDY^® Awards. Other previous agencies include Sawyer Riley Compton and Brunner Advertising, both in Atlanta, and, most recently, Erwin Penland in Greenville, SC. He received his BFA in design from Western Carolina University.

With offices in Greenville, SC, Laguna Beach, CA, and El Salvador, ZWO is a branding & marketing firm that engages brands and consumers in remarkable ways. The ZWO team works to transform markets and customers into communities of thoughtful, involved, passionate advocates for our clients and their brands. ZWO accomplishes this by implementing cause, community, customer experience, influencer, and word of mouth marketing — particularly using digital and social media. The company’s expertise in strategic counsel, marketing direction, and brand development for local, state-wide, national, and international clients has allowed it to serve clients in diverse industries, including apparel, student housing, health, retail, sports, senior life, events, youth, and non-profit segments. For more information on ZWO visit http://www.betalkable.com or contact them at 864.509.1057.