RSVP Carolinas poised to celebrate 20-year anniversary

An upcoming 20th business anniversary, a new home base for the company, and a strong growth plan have recently brought RSVP Carolinas providers Greg and Nancy Kilgore to Greenville. Poised to celebrate two decades as owners of their direct-mail franchise in the Carolinas, the couple’s personal affinity for area and desire to be more centrally located for their advertisers in Columbia, Greenville and Asheville meant it was time for a move.

“We’ve seen a lot of changes for business advertisers over the past 20 years with an explosion of new marketing channels to promote their companies and reach new buyers,” said Greg Kilgore. “What has remained constant is the effectiveness of targeted direct mail marketing even in challenging times, like during the pandemic, which has kept people closer to home.”

According to Kilgore, consumer advertising via RSVP’s upscale postcard packs is an affordable way for businesses to reach the mass affluent who are most likely to purchase high-end home and personal services. “We partner with home interior and exterior service contractors, healthcare providers, restaurants and other entertainment venues, like golf courses, just to name a few,” he explained.

With digital integration, RSVP advertisers reap the benefits of multi-channel marketing which studies show enhances the effectiveness of a campaign. “Consumers like the high-touch and convenience of postcards,” Kilgore explained. “We also know direct mail drives traffic to our customers’ websites and complements their online marketing efforts.”

Independently owned and operated, RSVP Carolinas is a member of Alliance Franchise Brands, a world-leader in direct marketing solutions. For more information about RSVP Carolinas, visit www.RSVPColumbia.com or call (803) 754-8946.