S.C. Department of Commerce announces new Marketing and Communications director
February 11, 2019
The S.C. Department of Commerce announced that Alex Clark has been promoted and will serve as the agency’s marketing and communications director. Clark will lead the department’s strategic marketing and communications initiatives and serve as the agency’s spokeswoman.
With a diverse background in marketing and communications, she brings 15 years of experience to the position. A member of the S.C. Commerce team for nearly eight years, Clark most recently served as the agency’s deputy director of Marketing and Communications. In this role, she managed the development and promotion of ‘Just right,’ the statewide brand campaign and was instrumental in the launch of S.C. Commerce’s redesigned website in 2017. Prior to her time at S.C. Commerce, Clark worked in marketing for several commercial real estate firms.
Clark holds a bachelor’s degree in Hotel, Restaurant and Tourism Management, as well as a master’s degree in International Hospitality and Tourism Management, both from the University of South Carolina. Additionally, she has earned the Certified Meeting Professional designation.
About S.C. Department of Commerce
As South Carolina’s leading economic development agency, the Department of Commerce works to recruit new businesses and help existing business grow. S.C. Commerce has recruited world-class companies to South Carolina such as BMW, Boeing, Continental, Giti Tire, LPL Financial Holdings, Mercedes-Benz Vans, Samsung, Toray and Volvo Cars and also supports startups, small and existing business, innovation and rural development initiatives. S.C. Commerce partners with the S.C. Technical College System via readySC to support workforce training and recruiting, and with the S.C. Department of Employment and Workforce, which provides worker training and employment opportunities within the state. With a strong international footprint, the Palmetto State ranked No. 1 in the nation for attracting jobs through foreign investment on a per capita basis in 2018 — extending its streak of top three finishes since 2011. Additionally, in five of seven years, the state has won the Gold Shovel Award from Area Development magazine; and, in 2017, the state was recognized as Business Facilities’ State of the Year. For more information, visit www.SCcommerce.com.
