Sales Savvy – What’s your mission and goals
June 23, 2015
By Jerry Bellune
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Now lets write your mission and three major goals.
Lets take your mission statement first.
The best ones are clear, memorable and concise.
Their average length is only 15 or fewer words.
Here are examples from non-profits.
The USO (United Service Organization):
Lift the spirits of America’s troops and their families.
The Wounded Warrior Project:
To honor and empower wounded warriors.
PBS (the Public Broadcasting System):
To create content that educates, informs and inspires.
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Here are some personal mission statements.
From a corporate CEO:
To offer the highest quality leadership to our people.
From a college football coach:
To expect as much of myself as of my players.
From a sales executive:
To understand client needs and always put them first.
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Now, as to setting your goals:
Make them the biggest goals you can imagine.
They should take you at least the next six months.
Revise these monthly as conditions change.
You cannot anticipate all the problems you will face.
Unforeseen problems and challenges will surface.
Attractive opportunities will present themselves.
It’s OK to revise your vision, mission and goals.
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Be flexible and change to meet new challenges.
Be creative. Take advantage of new opportunities.
Dream about your goals. Write them out.
Make a commitment to yourself as you write them.
An unwritten goal is just a pipe dream.
Date your mission and goals as you revise them.
If you need them, I’ll send you planning sheets.
I’ve used these for almost everything in my life.
They work for large goals and small ones.
Just email me at this address.
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Recommended reading
Would you like our field-tested sales strategies?
Contact me for “How to Peel a Green Banana.”
You’ll discover 7 secrets of top sales people.
Just email me at [email protected]
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Next: Achieve more in less time.
Want to share this with a friend? Be my guest.
We only ask that you tell them where it came from.
Invite them to send me their email address.
They can reach me at [email protected]
I’ll email this strategy letter to them each week.
©2015 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2015 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]
