Sarabeth Jordan Boutique to Continue Thriving Online as Storefront Closes
January 8, 2025
After four years of serving the community with carefully curated fashion and heartfelt service, Sarabeth Jordan has announced the closing of her boutique storefront, effective January 31, 2025. While this chapter is coming to a close, Sarabeth is excited to share that her online store will continue to offer the styles and personal touch her customers have come to love.
Sarabeth began her boutique journey as a college student, launching her business online with a vision for making fashionable, accessible, and unique pieces available to her growing customer base. Her dream became a reality when she opened the physical storefront, turning her passion for fashion into a beloved local business.
Despite the challenges posed by recent economic shifts, construction on the square reducing parking access, and growing competition from online giants like SHEIN and Temu, Sarabeth is determined to continue what she started. “The overhead has been immensely difficult to keep up with,” Sarabeth shared, “but I want to thank each and every one of my loyal customers who have supported me over the past four years. I’ve established friendships that will last a lifetime.”
As the boutique prepares to wind down its physical location, Sarabeth invites customers to stop by for one last shopping experience. New arrivals are hitting the store this week, and she encourages everyone to use any gift cards they received over the holidays, either in-store or online.
Looking ahead, Sarabeth is committed to keeping her online boutique vibrant and full of fresh offerings. “This isn’t goodbye—it’s just a pivot,” she said. Customers can continue to shop with her online, where she’ll carry forward her dedication to quality, style, and personalized service.
Sarabeth also extended her best wishes to her fellow small business owners, saying, “I wish all of my small business friends continued success.”
The Laurens community is encouraged to support Sarabeth Jordan Boutique in its final weeks at its storefront and to follow her online journey as she writes the next chapter of her entrepreneurial story. Visit her online store to keep up with her latest collections and updates.
