Saverance Named Vice President for Marketing and Communications
September 10, 2014
HARTSVILLE, SC – Coker College has appointed Kyle Saverance to the position of Vice President for Marketing and Communications.
Previously the Executive Director of Marketing and Communications, Saverance has been a staff member in the Office of Marketing and Communications since 2006.
“Kyle has done a tremendous job leading the marketing team,” said Coker College President Robert Wyatt. “His energy, talent for team-building, and strategic insight have elevated our local and national media presence and transformed our marketing and communications department over the past several years. Campus technology will be crucial to our success in a technology-driven future, and Kyle is the perfect person to lead those efforts. I have no doubt that he will excel in his new role.”
During his time at Coker, Saverance has planned and implemented the college’s overall marketing, brand management, public relations and communications activities, including a re-design of the college’s website and a new marketing plan to align with the college’s strategic goals.
As the Vice President for Marketing and Communications, Saverance will provide leadership, vision and strategic planning for all areas of the college related to marketing, communications, information technology, and graduate admissions, with the goal of improving strategic collaboration between communications and technology across campus. He will continue to report directly to the president and serve on the college’s administration team.
Saverance earned a Bachelor of Arts in Art from Coker College and a Master of Arts in Strategic Communication and Leadership from Seton Hall University. He has served on the Board of Directors for Thomas Hart Academy and as the Host Judge for the 2014 Council for the Advancement and Support of Education (CASE) Circle of Excellence awards for Institutional Websites, Individual Sub-Websites, Best Uses of Social Media, and Mobile Applications. Originally from Rock Hill, SC, he currently resides in Hartsville.
