SC BlueCross Introduces Rally, a New Digital Engagement Platform, to Group Accounts
March 18, 2015
COLUMBIA, SC – BlueCross BlueShield of South Carolina will begin offering Rally HealthSM, a web and mobile platform, to group accounts this month. Rally uses clinical data, customized recommendations and continual rewards that make it fun and easy for people to lead healthier lifestyles.
The digital health platform gives consumers support and tools to better manage their health and fitness. It starts with an online survey that captures each individual’s interests, concerns and health status. Then the platform creates a personalized experience including recommendations, rewards, coaching, online communities of interest and content.
Members can also choose to connect with BlueCross’ health coaches for help with chronic conditions like diabetes or health goals such as weight management. This digitally integrated approach extends Blue Cross’ traditional telephone support model into an ongoing monitoring and support system. Coaches can recommend specific interventions to members and encourage their progress through motivational messages and secure chat features.
These new services supplement BlueCross’ existing consumer health engagement strategy and help support members’ efforts to adopt healthier habits. BlueCross’ employer reports will incorporate population engagement measures along with clinical, utilization and financial outcomes to demonstrate the value of an actively engaged and healthy workforce.
“We’re working with the medical community to change the health care model in South Carolina, and we’ve developed business health plans that motivate employees to improve their health. But we know that businesses still want to engage individual employees further,” said Dr. Shawn Stinson, BlueCross vice president and chief medical director. “This new platform is an attractive tool that will make people want to track their progress and be rewarded for it. It also lets us provide better metrics to our group accounts.”
BlueCross will introduce the platform, developed by Rally Health (www.RallyHealth.com), at meetings with group accounts this week. Rally Health Inc. is an independent company that offers a digital health platform on behalf of BlueCross.
Headquartered in Columbia, S.C., and operating in South Carolina for more than 65 years, BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross and Blue Shield Association. The only South Carolina-owned and operated health insurance carrier, BlueCross BlueShield of South Carolina comprises more than 20 companies involved in health insurance services, U.S. DoD health program and Medicare contracts, other insurance and employee benefits services, and a philanthropic foundation that funds programs to improve health care and access to health care for South Carolinians.
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