SCPRT names SC-based public relations firm agency of record
November 27, 2017
Touchpoint Communications, a Charleston-based boutique public relations agency specializing in effective public relations strategies for clients in hospitality, tourism and economic development, has been named the public relations agency of record for the South Carolina Department of Parks, Recreation and Tourism (SCPRT).
“The cultivation of positive media coverage for South Carolina’s outstanding leisure travel offerings, unique Southern flavors and numerous cultural experiences all aid in helping drive visitors to the Palmetto State,” said Duane Parrish, director of SCPRT. “Our internal team has exceeded every PR goal we set in recent years, and we are excited to see what can happen when we forge the passion and expertise of our new partners to generate even more attention on South Carolina.”
To support the state’s robust public and media relations goals for both domestic and international media efforts, Touchpoint Communications is collaborating with Mindy Bianca Public Relations, a Pennsylvania-based firm specializing in hospitality and tourism. Bianca is an industry veteran who formerly headed up public relations for the state of Maryland’s tourism office.
For more information on South Carolina’s many tourism offerings, please visit DiscoverSouthCarolina.com.
About the South Carolina Department of Parks, Recreation & Tourism/Discover South Carolina:
Discover South Carolina, the marketing brand used by SCPRT, aims to promote leisure travel and tourism to the state of South Carolina. For more information on the Palmetto state’s 47 state parks, bustling cities, charming small towns, festivals and events, authentic cuisine and beautiful coastline, please visit DiscoverSouthCarolina.com. South Carolina…Just Right!
About Touchpoint Communications:
Touchpoint Communications provides public relations, event activation, social media and paid media strategies for organizations focused on economic development, hospitality and tourism. Founded in 2005, the 100 percent female-owned, Charleston-based firm has garnered regional and national recognition for its earned and social media programs.
About Mindy Bianca Public Relations:
Mindy Bianca Public Relations is a small public relations agency that caters to travel and tourism-related clients – destinations, hotels and resorts, and attractions of all types. Collectively, the MBPR team offers nearly 50 years of experience in various fields of communications. Each member of the agency combines expertise with passion for travel, and they have blended strengths to form a “dream team.”
