SHiFT Adds Two Industrial Clients

January 18, 2011

GREENVILLE, SC – January 18, 2011 – Greenville creative solutions agency SHiFT has been selected by Clarkson Industrial and Duer/Carolina Coil to develop content-managed websites and ongoing digital communication programs.

Spartanburg-based Clarkson specializes in millwright, electrical and mechanical contracting services. The company works extensively in the Southeast with major manufacturers in a broad array of industries, including automotive, textile, film, aluminum extrusion and plastics.

Duer/Carolina fabricates high performance coils for such applications as heavy vehicle suspension systems, spring-loaded actuators, vibratory conveyors and motion furniture. The company services U.S. and international customers from a 130,000 square-foot facility in Greer.

In addition to developing the search-optimized websites, SHiFT will engineer integrated content programs for both companies. These will include email marketing, social media, video, industry reports and public relations.

“Industrial marketing is an important niche for our company,” said partner Mike Harrison. “Clients respect our ability to translate deep-seeded company values into strong branded communications. Just as important, business owners need a creative resource that’s quick, smart and affordable.”
 
SHiFT

SHiFT is one of a small group of non-traditional agencies that is changing the make-up of the communications industry. With numerous local and national clients, SHiFT specializes in web optimization, engaging content development and social media.