Soda City Market nominated for USA Today’s 10Best Readers’ Choice Awards for the second year in a row
March 17, 2026
Soda City Market, a cornerstone of Columbia’s vibrant community, has once again been nominated for USA Today’s 10Best Readers’ Choice Awards in the Farmers Market category. Selected by a panel of USA Today editors and subject matter experts, Soda City Market stands among just 20 nominees nationwide, showcasing its reputation as a premier destination for local food, artisanal goods, and Southern culture.
“This nomination means even more the second time around,” said Erin Curtis, CEO and Co-Owner of Soda City Market. “Winning in 2025 was an incredible honor for our vendors and the City. To be nominated again affirms that what happens on Main Street every Saturday resonates far beyond Columbia. We’re proud of the Market’s small business vendors, loyal customers, and a trusted partnership with the City that has allowed this event to thrive and become a catalyst for growth in Columbia.”
Ryan Coleman, Director of Economic Development for the City of Columbia, emphasized the Market’s broader impact on downtown’s growth. “Over the past decade, we’ve seen a complete turnaround and revitalization of Columbia’s downtown, and one of the biggest contributing factors has undoubtedly been the Soda City Market. It has become a convening place for residents, a business hub for local merchants, and we have even leveraged the market as a key asset when recruiting new businesses to Columbia. Soda City Market was instrumental in our efforts to recruit the new Grand Bohemian Hotel to Main Street because nothing demonstrates growth like people, arts, and action delivered right to your doorstep every Saturday morning.”
Voting is open to the public beginning today, March 16, 2026 at 12:00 p.m. and will end on Monday, April 13, 2026 at 12:00 p.m.
To vote, please visit http://10best.com.
Soda City Market has long been a hub for locals and visitors alike, drawing crowds each week to Main Street for its eclectic mix of products for your brain, body, and belly. This nomination shines a spotlight on the Market’s role in fostering community and supporting small businesses in the Midlands.
