Spartanburg Technical College Partners With Economic Development Organizations and Consulting Agencies to Help SC Companies Enter New Markets With Regional Business Growth Workshops
October 27, 2011
Next Event November 9, Greer, SC at BMW Zentrum
SPARTANBURG, SC – South Carolina’s leading economic development engines along with statewide private consulting groups will host several workshops around the state designed to help businesses increase profitability by expanding into new markets. Market development opportunities will include new industries (such as aerospace, medical devices, nuclear energy, and transportation, etc.) as well as new geographic markets both domestic and abroad.
This first of its kind workshop will include training sessions, an expert panel, and one-on-one breakout sessions to focus on more concentrated market development opportunities. Prior to the workshop, each participant will complete an online assessment of their business expansion prospects allowing the Growth Acceleration Facilitators to gain a preliminary understanding of the participating businesses markets and offer specialized consulting specific to their markets. Any executive or upper level manager from a company manufacturing or distributing a product is encouraged to attend.
The Growth Acceleration Facilitators will include representatives from the South Carolina Manufacturing Extension Partnership (SCMEP), who will help participants with product marketing messages, design modifications, and international distribution channel development. ECI Find New Markets will help participants with target customer identification and market research in both domestic and foreign markets. The South Carolina Department of Commerce will update on the State’s international market opportunities. The United States Department of Commerce will teach how it can help businesses connect with customers abroad through its global network of embassies and consulates in over 80 countries. Strategic Marketing International (SMI) will present promotional strategies that include online marketing, direct marketing, and sales pitches to penetrate new markets and acquire new customers in new industries such as Boeing and other Original Equipment Manufacturers (OEM’s) and/or international markets. The Southeastern Institute of Manufacturing Technology (SiMT) will present virtual simulations and 3D modeling technology to help new markets understand how the participants’ products work and the associated benefits.
The next event will be offered at the BMW Zentrum facility in Greenville, SC on November 9 from 9:00 am to 1 pm. Lunch will be served, and the cost is $25 per person. To register, call SCMEP or visit www.scmep.org/roadshow.html or call (803) 252-6976 Ext. 0
