Stealing from Walt Disney
October 20, 2014
Stealing from brilliant people can make you a fortune.
Walt Disney is as good an example as it gets.
You should know Walt’s story and how he started.
He was a cartoonist trying to break into the movies.
MIckey and Minnie Mouse were his ticket to success.
The inspiration for Disneyland was a local park.
His daughters went with him on Saturdays to play.
He noticed broken and deteriorating play equipment.
Why not create a play place that was always nice
His family and friends tried to talk him out it.
But you’ve seen what happens.
Here are three Disneyland and Disney World secrets.
1. Employees are called “entertainers.”
Their customers are called “guests.”
The entertainers want to make your visit memorable.
Everyone, even the CEO, will pick up trash.
Everyone smiles and is there to help you.
They make you feel like royalty.
How do your people make your clients feel?
2. All equipment is checked daily.
It’s repainted and repaired where necessary.
No broken stuff. No chipped paint, Everything fresh.
What does your place of business look like?
3. It’s easy to buy Disney gear, gifts and other stuff.
At the end of every ride, guess what?
You and your kids exit through a gift shop.
Every ride has its own gift shop.
Will the kids leave without you buying something?
Their web sites are easy to navigate.
The kids can shop online until they drop.
Even old fuddy-duddys can order online.
How easy do you make it for clients to buy from you?
Can they order online with a credit or debit card?
Recommended reading
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