Talbots joins forces with O, The Oprah Magazine
February 10, 2016
Limited-edition “O Capsule Collection for Talbots” to raise money for Dress for Success
Talbots and O, The Oprah Magazine have joined forces to launch Give Confidence, Hope and Style, an unprecedented spring retail collaboration and national marketing campaign that is for women, about women, supporting women and dressing women. Give Confidence, Hope and Style is the culmination of two like-minded organizations with like-minded philanthropic visions coming together to support Dress for Success, an international charity that promotes economic independence of disadvantaged women by providing professional attire and career development.
As part of the partnership, O Magazine’s Creative Director Adam Glassman teamed up with Leon Green, senior vice president of design at Talbots, to design The O Capsule Collection for Talbots. This limited-edition 7-piece collection will hit Talbots stores nationwide beginning February 22 and will be available through April 3, with 30% of the sales proceeds benefitting Dress for Success. The collection is available in missy (sizes 2-20), petite (sizes 0 -16), women’s (sizes 12w – 24w) and women’s petite (sizes 12wp – 22wp). The O Capsule Collection will be featured in an editorial fashion spread in the March issue of O Magazine, and will be promoted through digital social content and national store events.
Last year, through customer donations and a percentage of proceeds from store events, Talbots collected over 4,000 boxes of clothing and was able to donate $500,000 to Dress for Success. This year, through the partnership with O Magazine, the goal is to double the monetary and clothing donations.
On Saturday, March 5, all Talbots stores across the country will hold “Style Events,” where women nationwide can shop the collection, enjoy refreshments, and make donations to Dress for Success. Both monetary donations and gently worn clothing will be accepted at any Talbots locations from March 3 to March 6. The local store locations are at 261 King Street in downtown Charleston, 1125 Market Center Drive, Mt. Pleasant (at Towne Centre) and at Tanger Outlet in North Charleston.
About Talbots
Founded in 1947, Talbots is a leading retailer and direct marketer of women’s classic apparel, shoes, and accessories. Today, there are nearly 500 Talbots stores throughout the U.S. (45 states) and Canada with catalogs and an e-commerce site reaching a vast audience of customers around the world. Talbots originally opened in Charleston in 1986. They are now located at 261 King Street in historic downtown Charleston. For more information, visit www.talbots.com.
About O, The Oprah Magazine
O, The Oprah Magazine (oprah.com/omagazine) encourages confident, intelligent women to reach for their dreams, express their individual style and make wise choices, guided by the values of one of the most charismatic women in the world, O Editorial Director Oprah Winfrey. With an emphasis on personal growth, the magazine inspires, addressing every aspect of a woman’s life – the material, the intellectual and the emotional – and deeply connects with more than 15 million readers every month (MRI, 2011 Doublebase). From the moment it launched, O, The Oprah Magazine carved out a unique position in the marketplace and created an entirely new category in women’s magazines, delivering the Live Your Best Life message through thoughtful, ever-evolving content and the trusted advice provided by Suze Orman, Dr. Phil and Dr. Oz and other well-known experts. In May 2012, O, The Oprah Magazine won the publishing industry’s highest honor, the American Society of Magazine Editors (ASME) award for General Excellence. O, The Oprah Magazine is available on Zinio, Barnes & Noble Nook, Amazon Kindle and Flipboard, and its namesake iPad app is available on the App store at www.itunes.com/appstore. Follow O, The Oprah Magazine on Twitter @O_Magazine.
O, The Oprah Magazine is a co-venture between Harpo Print, LLC and Hearst Magazines, a unit of Hearst, one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching 78 million readers (Spring 2015 MRI gfk) and 54 million site visitors each month (comScore).
About Dress for Success®
Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to almost 150 cities in 20 countries. To date, Dress for Success has helped more than 850,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.
