The Brandon Agency promotes within, adding new Associate Media Director
March 7, 2017
The Brandon Agency, the only accredited brand strategy agency in the Carolinas, has promoted Courtney Olbrich to Associate Media Director. Olbrich was previously designated as the Senior Media Planner/Buyer at the agency and brings over 14 years of marketing and sales experience to the new leadership role.
“We are excited to give Courtney a new leadership role within the media department,” said Shelby Greene, VP and Media Director. “She has continued to be a driving force, taking on a variety of roles and projects and maintaining a positive attitude and willingness to learn. She has also shown continued strength in maintaining client relationships and trust by offering her expertise and recommendations that have had proven successes, especially with our e-commerce clients.”
The Associate Media Director is responsible for planning all paid media, specific media selection and ordering space and time. In addition, the Associate Media Director is responsible for client development within the agency and working with planners and coordinators to maximize potential for all clients. The position involves new business presentations, client management and constant supervision of performance analytics to ensure all media is being measured, optimized and staying on budget.
Prior to her position at The Brandon Agency, Olbrich was an advertising sales account manager for CBS Radio Detroit and marketing coordinator for Little Caesars fundraising programs. Olbrich brings a wide-range of project management, promotional marketing, sales, event planning and digital marketing experience to the growing agency.
The Brandon Agency has been the driving force behind many well-known brands including Fish Hippie, CresCom Bank, Santee Cooper, HTC, Williams Knife Co., Brittain Resorts & Hotels and Beaufort, S.C., developing and delivering tangible results that positively impact business.
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About The Brandon Agency
The Brandon Agency is a trusted and proven group of ideators who think differently. As a digitally minded, fully integrated national firm, The Brandon Agency consists of smart, results-obsessed experts who consult, advise and deliver revolutionary business-building ideas. With offices in Charleston, S.C.; Myrtle Beach, S.C.; Charlotte, N.C.; Chattanooga, Tenn.; Cleveland, Ohio; Breckenridge, Colo.; and Sofia, Bulgaria, The Brandon Agency has much more to offer than a traditional ad agency. Equal parts business consultant, technologist, analyst and marketer, the agency expertly guides businesses toward growth and success. With a worldwide team of more than 100 and total billings topping $93 million in 2016, The Brandon Agency has powered successful programs and campaigns for hundreds of national brands in a variety of industries, including banking and finance, e-commerce, food service, health care, real estate, technology and tourism.
