The Brandon Agency welcomes new employees to growing team in Myrtle Beach and Charlotte offices
May 22, 2018
The Brandon Agency, the most creatively awarded agency in the Carolinas over the last decade, welcomes Lindsey McRae as a Senior Social Media Executive, Cortney Legg as a Senior Account Manager, Craddock Close as a Social Media Associate, Daniel MacDonald as a Media Coordinator and Jake Freedman as a Public Relations Associate.
Charlotte, N.C.
Joining the agency’s Charlotte, N.C. office, Cortney Legg brings 17 years of experience to the client services team. After earning a bachelor’s degree in journalism from West Virginia University in 2000, Legg worked at multiple agencies in West Virginia, Colorado and California, managing campaigns for clients in the food and beverage, travel and tourism, automotive and retail industries. In her new role as senior account manager, Legg will manage the strategic marketing plan and overarching goals and needs for multiple clients throughout the Southeast.
Joining the Agency’s Charlotte, North Carolina office, Close brings niche experience to the social media team. In his new role as a social media associate, he will provide strategic social media services to support integrated communications programs for agency clients focused in the outdoor industry. Close graduated from the University of South Carolina in May of 2017 with a bachelor’s degree in sport and entertainment management. Throughout the course of his business career, he has accrued nearly four years of industry experience interning for companies such as BlueCap Marketing and the Charlotte Hornets.
Myrtle Beach, S.C.
Lindsey McRae, the agency’s newest senior social media executive in Myrtle Beach, S.C., will manage the brand reputation and create strategic campaigns and messaging to engage and grow social media audiences for a multitude of agency clients in the tourism, hospitality and e-commerce industries. Lindsey brings six years of marketing and social media experience to the team, including retail and real estate businesses.
MacDonald, the Agency’s newest media coordinator, will provide support and follow-up to all media personnel for client inquiries, as well as prepare media plans, presentations and research projects. MacDonald attended the College of Charleston, graduating in 2017 as an English major with a concentration in creative fiction. Previously interning in Washington, D.C. for the office of Congressman Tom Rice and working for the City of Myrtle Beach’s Sports Tourism department, MacDonald hopes to leverage his acquired skills into his new role at The Brandon Agency.
Last, but not least, the Agency expanded its public relations team with the addition of Freedman as a public relations associate. He will be working in tandem with the team to support client’s public relations programs with services including news release writing, media database building, media relations and coverage monitoring. Earning a bachelor’s degree in marketing from Coastal Carolina University in May of 2018, Freedman interned in the public relations department at The Brandon Agency during his spring semester before graduating. He soon discovered an interest in this field and decided to continue his career where it had started.
“As our organization continues to grow, we are looking forward to the contributions each of these new team members will make to help further our persistence for evolution and success,” said Tyler Easterling, president and COO of The Brandon Agency.
The Brandon Agency has been the driving force behind many well-known brands including Green Giant, frogg toggs, Fish Hippie, CresCom Bank, Santee Cooper, HTC, ScanSource, Brittain Resorts & Hotels and developing and delivering tangible results that positively impact business.
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About The Brandon Agency
The Brandon Agency is one of only 24 certified and accredited brand strategist agencies in the United States. As a digitally minded, fully integrated national firm, The Brandon Agency consists of smart, results-obsessed experts who consult, advise and deliver revolutionary business-building ideas. With offices in Charleston, S.C.; Myrtle Beach, S.C.; Charlotte, N.C.; Chattanooga, Tenn.; Cleveland, Ohio; Breckenridge, Colo.; and Orlando, Fla., The Brandon Agency has much more to offer than a traditional ad agency. Equal parts business consultant, technologist, analyst and marketer, the agency expertly guides businesses toward growth and success. With a worldwide team of more than 100 and total billings topping $87 million in 2017, The Brandon Agency has powered successful programs and campaigns for hundreds of national brands in a variety of industries, including banking and finance, e-commerce, food service, healthcare, real estate, technology and tourism.
