The Bridal Loft to bring elevated bridal fashion to Greenville
August 12, 2025
Brides in the Upstate will soon have a new destination for modern, high-end bridal fashion. Opening in early September 2025, The Bridal Loft in The Village of West Greenville will offer an exclusive, by-appointment-only experience designed to blend modern luxury with personalized service.
Founded by local entrepreneurs Annilie Kelley and Pamella Sammons, the boutique will feature a carefully curated selection of gowns from globally acclaimed designers, including Jane Hill of Australia, Trish Peng of New Zealand, Wona Concept and Ricca Sposa of Ukraine, Pronovias of Spain, and Kelly Faetanini of New York. The selection emphasizes craftsmanship, storytelling, and style, offering a diverse range of silhouettes and textures.
“Every gown in our collection is chosen for its beauty, quality, and the story it tells,” Sammons said. “Brides today are looking for something meaningful, and our designers deliver that in every stitch.”
The Bridal Loft, located at 582 Perry Avenue, aims to provide each bride with a serene, private setting to find the gown of their dreams. More information and appointment booking are available at thebridalloftgvl.com and on Instagram at @thebridalloftgvl.
